Outclass Education Hiring! Work from Home Remote SEO Specialist in , Earn up to MYR 2,000 - Ricebowl

SEO & Google Search Specialist

Outclass Education is looking for an experienced and results-driven SEO & Google Search Specialist to strengthen our online presence and increase organic enquiries for our tuition programmes.

The primary objective of this role is simple:

When parents in Singapore search for tuition services relevant to us, we want Outclass Education to be found.

You will be responsible for improving our website's organic Google rankings, strengthening our Google Business Profile, developing our local SEO presence, and creating a long-term SEO strategy that generates qualified parent and student enquiries.

This is not simply a content-writing position. We are looking for someone who understands the complete SEO process, from keyword research and technical SEO to content strategy, local SEO, analytics, conversion tracking and continuous optimisation.

Key Responsibilities1. SEO Strategy & Keyword Research

Develop and execute an SEO strategy focused on high-intent Singapore education searches.

Conduct keyword research and identify opportunities around searches such as:

• PSLE Math Tuition
• PSLE Science Tuition
• Primary Math Tuition
• Primary Science Tuition
• Secondary Math Tuition
• Secondary Science Tuition
• O-Level Chemistry Tuition
• O-Level Physics Tuition
• Chemistry Tuition Singapore
• Physics Tuition Singapore
• Tuition Centre Hougang
• Tuition Centre Kovan
• Tuition Centre Northeast Singapore

Analyse search volume, competition, search intent and ranking difficulty to determine which keywords should be prioritised.

Develop a keyword-to-page strategy so that individual pages target specific search intentions without competing against one another.

2. On-Page SEO

Optimise existing website pages for organic search performance.

Responsibilities include:

• Page titles
• Meta descriptions
• H1/H2/H3 structure
• URL structure
• Keyword placement
• Internal linking
• Image optimisation and alt text
• Content structure
• FAQ sections
• Schema markup
• Calls-to-action
• Conversion optimisation

Ensure every major tuition programme has a properly optimised landing page.

3. SEO Content Strategy

Develop a content calendar targeting questions and searches commonly made by Singapore parents.

Plan and optimise articles covering topics such as:

• How to improve PSLE Math
• How to improve PSLE Science
• Common PSLE Math mistakes
• How to prepare for PSLE
• Secondary 1 transition
• How to improve O-Level Chemistry
• How to improve O-Level Physics
• Choosing tuition for Secondary School students

Content should not exist simply to generate traffic.

Every article should form part of a structured SEO content cluster that directs visitors towards Outclass Education's relevant programme pages.

4. Local SEO & Google Business Profile

Take ownership of Outclass Education's local Google presence.

Optimise and maintain our Google Business Profile, including:

• Business categories
• Business description
• Services
• Tuition programmes
• Photos
• Updates/posts
• Q&A
• Review strategy
• Review responses
• Local keywords
• Business information accuracy

Improve our visibility on Google Maps and Google's Local Pack for relevant tuition searches.

Build local citations and ensure consistent business information across relevant directories and platforms.

5. Google Reviews Strategy

Develop an ethical and sustainable strategy to increase genuine Google reviews from existing parents and students.

Create systems for:

• Requesting reviews
• Providing parents with convenient review links
• Responding professionally to positive reviews
• Managing negative feedback
• Incorporating reviews and testimonials into website pages

Reviews must always be genuine and comply with Google's policies.

6. Technical SEO

Conduct regular technical SEO audits.

Identify and resolve issues relating to:

• Google indexing
• XML sitemap
• *************
• Broken links
• Redirects
• Duplicate content
• Canonical URLs
• Mobile optimisation
• Page speed
• Core Web Vitals
• Structured data
• Website crawlability
• Internal linking architecture

Work with our website developer where technical implementation is required.

7. Google Search Console & Analytics

Set up, maintain and analyse:

• Google Search Console
• Google Analytics 4
• Google Business Profile insights
• Conversion tracking
• Website enquiry tracking
• WhatsApp click tracking
• Trial-class registration tracking

SEO performance should ultimately be measured by qualified enquiries and enrolments, not just website traffic.

8. Competitor Analysis

Monitor major tuition competitors and identify opportunities in:

• Keywords
• Content
• Backlinks
• Landing pages
• Google Maps rankings
• Reviews
• Website structure
• Local SEO

Use competitor intelligence to continuously improve Outclass Education's search strategy.

9. Off-Page SEO & Authority Building

Develop legitimate strategies to increase the authority of the Outclass Education website.

This may include:

• Relevant backlinks
• Education directories
• Local business directories
• Media mentions
• Partnerships
• Guest contributions
• Community organisations
• Education-related websites

Avoid spam backlinks, private blog networks, automated link building or other black-hat SEO practices.

Key Performance Indicators (KPIs)

Performance will be measured against clear monthly and quarterly indicators.

Search Visibility

• Growth in Google impressions
• Growth in organic clicks
• Improvement in target keyword rankings
• Number of keywords ranking Top 3 / Top 10 / Top 20
• Google Maps visibility

Website Performance

• Organic website traffic
• Engagement on key landing pages
• Conversion rate
• Trial-class enquiries
• WhatsApp enquiries
• Organic leads generated

Local SEO

• Google Business Profile views
• Calls and website visits from Google
• Direction requests
• Google Maps rankings
• Growth in genuine Google reviews

Business Outcome

The most important KPI:

Growth in qualified tuition enquiries generated through organic Google Search and Google Maps.

Monthly Reporting Requirements

A monthly SEO report should clearly show:

• Work completed during the month
• Keyword ranking changes
• Organic traffic performance
• Google Search Console performance
• Google Business Profile performance
• Leads generated from organic search
• Pages that improved or declined
• New content published
• Technical issues identified and resolved
• Priorities and action plan for the following month

Reports should explain what happened, why it happened and what will be done next, rather than simply presenting charts.

Requirements

The ideal candidate should have:

• Proven SEO experience
• Strong understanding of Google Search
• Experience with Google Business Profile / Local SEO
• Strong keyword research skills
• Experience with Google Search Console
• Experience with Google Analytics 4
• Understanding of technical SEO
• Strong on-page SEO knowledge
• Understanding of content strategy
• Basic understanding of website development
• Strong written English
• Ability to analyse data and translate it into actionable strategies

Experience with Singapore local SEO, education, tuition, enrichment centres or other local service businesses will be highly advantageous.

Preferred Tools / Knowledge

Experience with some of the following would be advantageous:

• Google Search Console
• Google Analytics 4
• Google Business Profile
• Ahrefs
• SEMrush
• Screaming Frog
• PageSpeed Insights
• WordPress or relevant CMS platforms
• Schema / structured data
• Looker Studio

What We Are NOT Looking For

We are not looking for someone who simply:

• Publishes AI-generated articles every week
• Buys cheap backlinks
• Reports traffic without tracking enquiries
• Promises "#1 Google ranking" without a strategy
• Focuses only on keyword rankings
• Uses black-hat SEO techniques
• Treats SEO and Google Business Profile as separate activities

We want someone capable of building a long-term organic customer acquisition channel for Outclass Education.

First 90-Day ExpectationsFirst 30 Days: Audit & Foundation

Complete:

• Full website SEO audit
• Technical SEO audit
• Google Business Profile audit
• Competitor analysis
• Keyword research
• Keyword mapping
• Analytics and conversion tracking setup
• 6–12 month SEO roadmap

Days 31–60: Optimisation

Optimise:

• Homepage
• PSLE programme pages
• Secondary programme pages
• Chemistry and Physics pages
• Location pages
• Google Business Profile
• Internal linking structure
• Existing articles

Begin publishing strategic SEO content.

Days 61–90: Growth

Begin:

• Content cluster expansion
• Local SEO development
• Backlink acquisition
• Google review strategy
• Conversion optimisation
• Ranking improvement initiatives

At the end of 90 days, management should receive a clear report showing baseline performance, progress achieved and the strategy for the next six months.

Our Objective

The long-term objective is for Outclass Education to become one of the strongest organic search results in our target areas for:

PSLE Math PSLE Science Secondary Math Secondary Science O-Level Chemistry O-Level Physics

We want SEO to become a sustainable source of qualified enquiries and student enrolments rather than relying solely on paid advertising.

Outclass Education

Mastery Takes Time.

Pay: RM1,000.00 - RM2,000.00 per month

Benefits:

• Flexible schedule

Work Location: Remote