Company Description UCSI Hotel Kuching is a 16-storey landmark located at the Isthmus confluence, offering guests bespoke experiences that blend elegance with tranquil rejuvenation. The hotel features 209 luxurious rooms and suites, eclectic dining options, state-of-the-art amenities, and an infinity pool with panoramic views of the Sarawak River. Situated close to Kuching’s major attractions and natural wonders, it provides a sanctuary of comfort for leisure and business travelers alike. UCSI Hotel Kuching is committed to delivering high-quality guest experiences in the heart of the Land of the Hornbill.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Kuching. The Digital Marketing Executive will plan and execute online marketing campaigns to promote the hotel’s rooms, dining, and facilities across digital platforms. Daily responsibilities include managing social media accounts, creating web and social media content, monitoring online reviews, and coordinating digital promotions with the sales and front office teams. The role also involves tracking web analytics and campaign performance, preparing reports, and recommending data-driven improvements to increase brand awareness and bookings. The Digital Marketing Executive will collaborate with internal stakeholders and external partners to ensure consistent branding and messaging.
Qualifications
- Strong Marketing skills, including campaign planning, brand positioning, and promotion of hospitality services.
- Effective Communication skills for creating clear messages and collaborating with internal teams and external partners.
- Proficiency in Social Media Marketing, including content planning, community management, and platform-specific strategies.
- Ability in Web Content Writing to develop engaging website and digital copy aligned with the hotel’s brand and audience.
- Experience with Web Analytics tools to monitor traffic, measure campaign results, and optimize digital performance.
- Familiarity with basic design tools (e.g., Canva, Adobe Creative Suite) and content management systems is an advantage.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines.
- Diploma or degree in Marketing, Communications, Business, Hospitality, or a related field is preferred.
- Experience in the hospitality or tourism industry is beneficial.