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Addiction Pet Foods Hiring! Work from Home E-Commerce Growth Lead (Global) in - Ricebowl

E-Commerce Growth Lead (Global)

Addiction Pet Foods

Undisclosed

Malaysia

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Working Location

  • Malaysia

Job Description

Responsibilities

We’re Hiring: E-commerce Growth Lead
Global E-commerce Responsibility | Full-Time

About the Role
Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets.

This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition and repeat purchases across marketplaces and direct-to-consumer channels.

The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution and ensuring that e-commerce plans support the company’s overall commercial and brand objectives.

This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis and day-to-day execution.

Key Responsibilities:
Global E-commerce Growth:
  • Develop and execute the global e-commerce growth strategy across key markets.
  • Drive revenue, contribution profit, customer acquisition, conversion and customer retention.
  • Identify growth opportunities across marketplaces, direct-to-consumer websites and emerging digital channels.
  • Translate company targets into clear market, channel and account-level action plans.
  • Balance short-term sales growth with long-term brand value and profitability.
Team Leadership and Management:
  • Manage, guide and work closely with the global E-commerce Team.
  • Set clear priorities, responsibilities, targets and performance expectations.
  • Conduct regular business reviews, coaching sessions and performance discussions.
  • Help team members resolve operational, commercial and platform-related issues.
  • Build consistent ways of working, reporting and decision-making across markets.
  • Strengthen the team’s capability in marketplace management, performance analysis and commercial planning.
Marketplace and DTC Management:
  • Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop and other relevant marketplaces.
  • Improve product listings, pricing, promotions, content, assortment and platform visibility.
  • Ensure that campaigns and promotional activities deliver profitable and measurable results.
  • Work with internal teams to improve the online customer journey and conversion rate.
  • Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.
Commercial and Performance Management:
  • Own and monitor key e-commerce metrics, including:
    • Revenue and sales growth.
    • Contribution profit and margin.
    • Customer acquisition cost.
    • Return on advertising spend.
    • Conversion rate.
    • Average order value.
    • Repeat purchase rate.
    • Traffic and customer retention.
    • Marketplace account health.
  • Analyse business performance and recommend corrective actions when results are below target.
  • Evaluate promotional effectiveness, advertising investment and channel profitability.
  • Prepare clear performance reports, forecasts and recommendations for management.
  • Ensure that growth decisions are supported by data and commercial evidence.
Cross-Functional Collaboration:
  • Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service and market teams.
  • Coordinate product launches, campaigns, inventory planning and promotional calendars.
  • Align advertising, content and commercial activities across marketplaces and brand-owned channels.
  • Ensure sufficient stock availability to support planned promotions and growth.
  • Collaborate with Finance to understand profitability, pricing, platform fees and promotional costs.
Process Improvement and Technology:
  • Improve global e-commerce processes, reporting and team workflows.
  • Introduce automation, dashboards and AI-supported tools where appropriate.
  • Standardise performance tracking and account-management practices across markets.
  • Identify operational issues that may affect customer experience, order fulfilment or marketplace performance.
  • Support the effective use and integration of e-commerce, analytics and business systems.

Qualifications and Experience:
  • Bachelor’s degree in Marketing, Business, E-commerce or a related field.
  • At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
  • At least 2–3 years of experience leading or managing an e-commerce team.
  • Strong experience managing e-commerce activities across multiple markets or countries.
  • Proven experience growing revenue while managing profitability and customer-acquisition costs.
  • Strong hands-on knowledge of major marketplaces, particularly Amazon.
  • Experience with Shopify and regional platforms such as Shopee, Lazada or TikTok Shop is an advantage.
  • Experience in FMCG, consumer goods, pet food, food manufacturing or premium consumer brands is preferred.
  • Strong analytical, commercial and problem-solving capability.
  • Experience using e-commerce analytics, advertising, reporting and automation tools.
  • Strong written and spoken English.
  • Comfortable working with multicultural and geographically distributed teams.

What We Are Looking For:
The successful candidate is:
  • Commercially focused and accountable for results.
  • A hands-on leader who can both manage and support the team’s execution.
  • Able to connect sales growth with margin, profitability and customer retention.
  • Confident working with data and challenging assumptions.
  • Structured, decisive and able to manage multiple markets and priorities.
  • Collaborative but willing to take ownership of difficult decisions.
  • Comfortable working in a fast-moving and evolving global business.
  • Focused on continuous improvement rather than maintaining business as usual.

Key Outcomes:
The E-commerce Growth Lead will be expected to:
  • Establish a clear and aligned global e-commerce growth plan.
  • Improve revenue quality, contribution profit and channel performance.
  • Strengthen the capability, accountability and execution of the E-commerce Team.
  • Improve reporting, forecasting and commercial decision-making.
  • Build a scalable e-commerce operating model that can support continued global growth.

Why Join Us?
  • Lead e-commerce growth across multiple international markets.
  • Work with a global and multicultural team.
  • Influence the company’s commercial and digital growth strategy.
  • Build stronger systems, processes and team capabilities.
  • Make a direct and measurable impact on revenue, profitability and customer growth.

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