About Us:
BYD by 1826 is Singapore’s first integrated automotive-lifestyle brand—where electric mobility meets immersive experience. Beyond car showrooms, our multi-concept spaces fuse innovation, sustainability, F&B, and community into one seamless lifestyle offering. From cutting-edge EV launches and immersive roadshows to curated pop-ups and heritage-inspired campaigns, we activate our brand through storytelling that moves people—literally and emotionally.
Role Overview:
We are seeking a strategic and hands-on Marketing Manager (or Assistant Marketing Manager, depending on experience) to support and execute 360 brand and campaign initiatives across digital, on-ground, and retail platforms. This role will work closely with the Chief Brand Officer, Events, Marketing & Creative teams to drive integrated marketing strategies, amplify brand visibility, and strengthen customer engagement across our touchpoints.
You’ll be expected to wear many hats—developing campaign plans, coordinating timelines, liaising with partners and internal teams, managing content calendars, and supporting the execution of automotive-lifestyle experiences that define BYD by 1826.
Key Responsibilities
Support the development and execution of integrated marketing campaigns across digital, social, on-groundactivations, and in-outlet branding.
Work closely with internal teams (Creative, Events, Sales, F&B) to align messaging and ensure campaigncohesion across all platforms.
Manage campaign timelines, content calendars, and milestone tracking to ensure timely rollouts.
Oversee social media content planning, briefing, and scheduling in collaboration with content creators anddesigners.
Liaise with external partners, agencies, and vendors for joint marketing efforts, influencer activations, or campaign collaborations.
Draft and proofread copy for marketing materials, EDMs, social media, and in-outlet signage from digital to physical collaterals.
Coordinate asset requests and approvals, ensuring materials are aligned with brand tone, visual identity, and strategy.
Monitor and report on campaign performance, digital engagement, and event outcomes to guide future strategy.
Stay up-to-date with trends in EV, lifestyle, F&B, and digital marketing to keep campaigns relevant and innovative.
Support the planning and publicity for roadshows, outlet launches, and automotive showcases across Singapore.
Assist in preparing decks, reports, and proposals for internal stakeholders and external partners.
Requirements
Degree or diploma in Marketing, Mass Communication, Business, or related field.
3–5 years of experience in marketing, branding, or communications—preferably in a hybrid lifestyle, automotive, F&B, or retail environment.
Experience with campaign planning, social media management, and cross-functional marketing coordination.
Strong writing, editing, and proofreading skills with a keen eye for detail and brand tone.
Familiarity with digital marketing tools and platforms preferred (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).
Basic photo and video editing skills using tools like Canva, CapCut, or Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
Creative, collaborative, and solution-oriented with strong communication and stakeholder management skills.
Highly organized and able to manage multiple timelines in a fast-paced environment.
Bonus: Experience working on roadshows, product launches, or integrated marketing campaigns across physical and digital spaces.
Fluent in English; proficiency in Mandarin or other regional languages is a plus.
Company Name
: BYD by 1826
About Us
:
Welcome to BYD by 1826, a distinctive fusion of casual-premium dining and automotive retail, offering a remarkable experience that caters to both food lovers and car enthusiasts. Building upon the successful concept of the highly-regarded 1826 Restaurant (Boat Quay), BYD by 1826 represents an innovative union of style, functionality, and sophistication.
Situated in the city's vibrant heart, our two concept stores (Boat Quay and Suntec City) combines the relaxed yet premium dining experience of the 1826 Restaurant with an exclusive showroom showcasing BYD, a globally celebrated manufacturer of electric vehicles and state-of-the-art automotive technology. BYD is currently the world’s largest electric vehicle manufacturer, overtaking Tesla in 2022. With this new concept, we lead the way in delivering a unique, integrated dining and shopping encounter.
What We Do
:
BYD by 1826 provides guests with the opportunity to delight in exceptional cuisine in a laid-back yet elegant atmosphere, while simultaneously discovering an array of BYD's most advanced and innovative electric vehicles. We seamlessly blend two traditionally separate experiences into a cohesive and memorable event.
Our restaurant features culinary creations from top-notch chefs; who take pride in developing a diverse menu inspired by seasonal ingredients and global food trends. Our auto showroom presents an impressive collection of BYD vehicles, complete with a team of well-informed, passionate sales professionals always ready to assist and educate.
Our Culture
:
Our pursuit of excellence defines every aspect of our work. Our team consists of dynamic, enthusiastic, and forward-thinking individuals with a deep appreciation for food and automotive culture. We cherish diversity, collaboration, and mutual respect, fostering an environment that promotes professional growth and development.
Join Us
:
Whether your passion lies in crafting unique gastronomic experiences or in bringing the latest in electric vehicle technology to the public, we encourage you to explore our open positions. We're continuously on the lookout for skilled individuals who thrive in a fast-paced, creative, and customer-focused environment.
Join BYD by 1826 and play a pivotal role in reshaping the conventional boundaries of dining and retail.