BettingJobs Hiring! Full Time Head of Marketing in Federal Territory - Ricebowl

About the Role

We are hiring a Head of Marketing to lead our GTM engine, define our category narrative, and scale revenue to its next major milestone.

This isn’t a standard corporate maintenance role—it is a legacy-defining mandate for a proven marketing executive looking for full strategic autonomy, direct CEO partnership, and the resources to build a world-class growth organization.

Key Responsibilities

Own performance across the full funnel—optimizing acquisition costs, retention, and payback periods to drive high-value customer growth.

Define our core positioning, target audience, and brand narrative to ensure our platform is the memorable leader in our space.

Integrate campaigns, creators, content, and sponsorships into a cohesive strategy that boosts organic traffic and conversions.

Dynamically balance the budget between short-term revenue generation and long-term brand equity based on clear evidence.

Establish clear, tailored evaluation systems that measure brand awareness and performance marketing against their proper metrics.

Build, mentor, and align high-performing marketing teams around clear ownership, execution timelines, and review cycles.

What This Role Offers

Strategic Autonomy: A true seat at the executive table with direct influence over company strategy and board-level vision.

High-Impact Mandate: Full backing, budget, and freedom to deploy ambitious campaigns.

Must Have

8+ years of progressive marketing experience, including 3+ years in a senior executive role (Senior Manager or Head of Department).

Experience in the South East Asian markets (Malaysia, Singapore, Thailand, Vietnam)

Executive leadership experience driving both brand architecture and measurable growth funnels.

Strong commercial judgement—knowing exactly when to stop, pivot, or aggressively scale campaigns.

Deep market intuition and customer understanding that goes far beyond software tools and tactical execution.

Proven ability to translate big-picture strategy into clear team ownership and operational accountability.

Proficiency in English.

Nice to Have

Experience scaling both product-led and sales-led growth models simultaneously.

Background helping companies navigate major growth phases, funding rounds, or strategic acquisitions.

Proficiency in Mandarin or Cantonese