By The Billions Hiring! Full Time Head of Commercial (Sponsorship, Partnerships - Revenue) in Selangor - Ricebowl

Head of Commercial (Sponsorship, Partnerships & Revenue)

By The Billions · Petaling Jaya · Full-time · On-site

Company description

By The Billions (BTB) is an automotive media and experiential brand rooted in the mantra "Stories Through the Journey", combining adventure culture, cinematic storytelling and intentional overlanding. We create premium experiential spaces where communities find genuine belonging and where partner brands integrate naturally into real-world journeys.

Our flagship IP is the Malayan Xpedition, a respected multi-day overland journey through Pahang's rainforest. Alongside it run Adventure Fest and Rompin Beach Bash, uniting vehicle culture, outdoor adventure and lifestyle. For corporate partners, we design expeditions, events and brand activations that deliver authentic engagement with highly targeted communities.

Role description

As Head of Commercial, you'll oversee and grow BTB's revenue across every stream we run, from sponsorship and partnerships to merchandise, brand activations and content. You'll be the person who spots where the opportunities are, shapes them into products partners want, and builds them into reliable income.

You'll work closely with our marketing, production and operations teams to make sure every partnership is authentic, well delivered and worth renewing.

What you'll do

• Sponsorship and partnerships: develop annual partnerships across our event calendar, bring in new categories, and manage long-term partner relationships.
• Packaging and pricing: build sponsorship packages and participant pricing that grow revenue while staying true to the community.
• Brand activations: shape custom adventure experiences for brands into a year-round offering.
• Merchandise and campaigns: grow merch and revenue-driven campaigns, measured on profitability.
• Content: package and license BTB footage and branded content to partners and media.
• Planning and reporting: forecast revenue, track performance and profitability, and turn the data into insights on pricing, new products and expansion.
• Team: lead and mentor a small commercial team.

Qualifications

• Proven experience in sponsorship sales, partnerships or business development within media, events, sports, automotive or lifestyle brands
• Experience structuring sponsorship packages, negotiating contracts and managing partner portfolios
• Strong commercial planning and opportunity assessment
• Financial skills to build budgets, manage forecasts and track profitability
• Analytical ability to evaluate partnership performance and optimise revenue
• Experience leading a small team and working across functions
• Excellent communication, presentation and relationship-building skills with corporate and community stakeholders
• Comfort working on-site at events, including occasional weekends and evenings
• Degree in business, marketing, communications or a related field, or equivalent practical experience