COMO Hotels And Resorts Hiring! Full Time Assistant Director of Content in - Ricebowl

Entity/Property: COMO Hotels & Resorts (Asia) Pte Ltd

Position: Assistant Director of Content

Base Location: Singapore

Department: Marketing

Reports into: Vice President of Marketing, Guest Experience & Digital Transformation

________________________________________________________________

Key Mandate:

Lead the overall content strategy, planning, editorial and creative direction for COMO Hotels and Resorts (CHR), ensuring that the brand is expressed consistently, distinctively and effectively across all marketing channels and guest touchpoints.

The Assistant Director / Director of Content will translate COMO's brand strategy and commercial priorities into compelling stories and campaigns across digital, social, web, CRM, PR, video, print and other relevant channels.

The role will oversee the full content lifecycle, from strategy and ideation through editorial planning, copywriting, creative development, production, distribution and performance optimisation. Working closely with the wider Corporate Marketing Team and individual properties, the role will ensure that all content works together as one coherent narrative, while being adapted appropriately for each channel, audience and market.

Key Responsibilities:

1. Content Strategy & Planning

• Develop and lead CHR group-wide content strategy, aligned with COMO's brand, marketing and commercial objectives.
• Own CHR editorial calendar, ensuring integrated planning across digital, social, website, editorial, print and other relevant channels.
• Translate COMO's brand positioning and key priorities into compelling and distinctive stories, campaigns and content franchises.
• Ensure content balances brand storytelling, audience engagement and commercial effectiveness.
• Work closely with Corporate Marketing Team, PR Team and property teams to align content priorities and opportunities.

2. Editorial & Creative Direction

• Provide overall editorial leadership and work closely with our designated Brand Guardian to upkeep COMO's tone of voice.
• Oversee the development of high-quality content including website copy, editorial stories, social content, CRM communications, campaign copy and other brand communications.
• Provide direction across copy, design and input on photography and video, ensuring a consistently high standard and distinctive COMO expression.
• Develop clear editorial and creative briefs and provide direction throughout the production process.
• Oversee photography and video productions and ensure content assets are effectively leveraged across channels, working closely with existing collaborators and resources.

3. Cross-Channel Content & Brand Consistency

• Ensure content is strategically connected across the full customer journey, from inspiration and discovery through consideration, booking and post-stay engagement.
• Ensure content developed for different channels works together as a coherent brand narrative while being optimised for each platform.
• Review and challenge content where required to ensure consistency with COMO's brand and quality standards.
• Identify content gaps, duplication and opportunities to strengthen the overall content ecosystem.

4. Performance & Innovation

• Establish relevant objectives and KPIs for content and regularly analyse performance across web, social, editorial, search and other channels.
• Conduct regular content audits and use audience insights, data and trends to inform future content planning.
• Continuously test new content formats, narratives, channels and distribution approaches.
• Stay abreast of developments in content, creative, digital and hospitality marketing and introduce relevant innovations within the CHR group.

5. Team Leadership and Collaboration

• Work closely with the Creative Team, fostering a culture of creative excellence, collaboration and continuous improvement.
• Manage and allocate internal and external creative resources according to Group priorities.
• Build and manage relationships with creative partners, photographers, filmmakers, freelancers and other relevant partners.
• Ensure efficient briefing, production and approval processes across the content function.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Advertising, Creative Arts or a related field.
• 8–12+ years of relevant experience in content, editorial, brand, creative, communications or marketing roles.
• Experience in luxury hospitality, travel, lifestyle or another premium consumer brand strongly preferred.
• Demonstrated experience developing and implementing integrated, multi-channel content strategies.
• Experience leading editorial, creative, content teams and external creative partners.
• Exceptional written and verbal communication skills, with an excellent command of English.
• Strong understanding of brand storytelling, editorial strategy, digital marketing and the customer journey.
• Experience across websites, social media, SEO, digital campaigns content best practices.
• Experience in leading lifestyle photography and video production projects.
• Strong creative judgement combined with an understanding of content performance and analytics.
• Excellent project management, presentation and stakeholder management skills.

Profile Attributes:

• Strategic thinker who can connect brand ambition with content execution.
• Exceptional storyteller and editor with a strong instinct for compelling, relevant content.
• Strong brand guardian with an uncompromising eye for quality and detail.
• Creative leader able to inspire teams and external partners.
• Collaborative and influential, comfortable working across functions, properties and markets.
• Commercially aware, with an understanding of how content contributes to brand and business performance.
• Curious and innovative, with an appetite for testing new ideas and formats.
• Hands-on, decisive and organised, able to move between strategic thinking and detailed creative feedback.
• Passion for hospitality, travel, culture, wellness, culinary and destinations.

Benefits:

• Competitive salary and performance-based bonus.
• Health insurance coverage.
• Opportunities for professional growth and development.
• Complimentary and preferential rates for personal stays at COMO Hotels and Resorts properties.
• Employee perks at COMO Group’s businesses.