IKEA Hiring! Full Time Assistant Manager, Marketing Communicatio in WP Kuala Lumpur - Ricebowl

Motivation

• Creativity: Passionate about storytelling, creative innovation, and building world-class retail experiences

• Customer-centric: Strong drive to exceed visitor expectations and deliver exceptional value

• Continuous Improvement: Energized to challenge common ways of thinking as mean to innovate and improve

• Impact: Motivated by seeing the direct impact of marketing efforts on business growth and community engagement

• Campaigns: Strong drive to develop impactful and commercially effective marketing campaigns

Knowledge

• Experience: Minimum 6 years of marketing experience

• Marketing Mix: Strong understanding of customer experience, digital and experiential marketing

• Financials and Budget: Strong understanding of financial planning, budgeting and marketing ROI analysis

• Data and Insights: Strong understanding on the relationship between shopper insights and business performance

• Retail and Shopper Landscape: Knowledgeable in retail dynamics and shopper behaviour trends

• Project Management: High expertise in campaign and project management including crisis and conflict management

• Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage

• Qualifications: Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

• Integrated Campaign Planning: Sets success metrics and oversees execution of integrated marketing campaigns aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall

• Brand Governance: Manages brand and content strategy, reinforces MyTOWN’s brand identity and market positioning, ensuring a consistent narrative across all platforms, channels, and customer touchpoints

• Strategic and Crisis Communications: Manages crisis communication messaging and approvals, assisting Marketing Manager on press and media relations, content publishers and influencer outreach

• Events and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations

• Reporting and Performance Analytics: Monitors campaign performance and tracking while ensuring data integrity, delivering accurate and actionable reports that support business decisions

• Tenant and Partner Management: Drives tenant participation for thematic campaigns, builds strategic partnership opportunities and community collaboration initiatives with corporations, government-related bodies and non-profit associations to strengthen brand sentiments

• Budget Management: Ensures efficient budget utilisation, ROI tracking and cost control for respective division

• Cross-functional Collaboration within the wider Marketing team and with other departments to ensure campaign operational efficiency

• Leadership and Team Management: Guides and mentors a division of marketing generalists and graphic designers, ensuring workflow optimisation while providing assistance to the Marketing Manager

• EPF
• SOCSO
• EIS