Overall Purpose of the Job:
Build awareness of 33 Auction capabilities via various marketing communications channels. In charge of developing and managing the execution of various marketing strategies to support regional business getting, auctions pre-sale / post-sale activities, and strengthen 33 Auction’s Business Development in the region.
Responsibilities:
- Provide specialist departments with appropriate marketing plans based on the regional marketing strategy, to support their objectives and targets.
- Create and execute tailored marketing communications plans in support of central marketing initiatives.
- Development, drafting and production of marketing materials including brochures, presentations, event invitations, client collaterals, press releases, web content.
- Develop, communicate, and coordinate marketing calendar with internal business partners – including social media postings pipeline.
- Develop video and other digital channels – partner with specialists to develop key messages and scripts where relevant.
- Manage production of campaign effectiveness reports for each campaign and assess against goals (ROI, KPIs).
- Utilize analytic tools to track and evaluate performance of individual initiatives and overall regional success.
Requirements:
- Minimum 2 years marketing and communications experience
- Degree in Marketing, Business Management, or related courses
- Bilingual in both English and Mandarin to liaise with associates and clients
- Solid experience marketing to HNW / UHNW client segments
- Demonstrated expertise in written communications with online experience desired
- Understanding of the intersection of digital, social, and traditional marketing
- Excellent project management skills – proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality
- Outstanding interpersonal skills, ability to work across different audiences, personalities, and experience levels
- Strong analytical capabilities and experience using a wide variety of analytic tools, including using market research and data analysis to inform the formulation of marketing communication strategies
- Knowledge of digital analytics tools desirable (e.g., Google Analytics)
- Team player and thrive in a high delivery and performance driven environment
- PC Literate: MS Office Applications, Adobe Photoshop, AI, etc...
33 AUCTION PTE. LTD.
33 Auction held her first auction in May 2009 in Singapore. Currently holding 3 auctions yearly in Singapore, 33 Auction specialises in auctioning Modern and Contemporary Asian Art and has plan to offer more categories of auction in the future. We are privileged to be closely associated with many important art institutions, artists, prominent collectors as well as curators.
In 2013, 33 Auction is named one of the top auction houses in Asia by Blouin Artinfo. 33 Auction has also broken many artists' world auction including that of Indonesian artists Srihadi Soedarsono, Singaporean artists Tay Bak Koi and Choo Keng Kwang as well as Filipino artist Toro.
33 Auction is committed to Exclusivity, Rarity, Authenticity, Desirability and Quality. With a practiced eye for fine investments in art, 33 Auction's goal is to become a major player in Asia's auction scene.