26321-D Hiring! Full Time DIGITAL COMMERCE - AI MARKETING EXECUTIVE in Kelantan - Ricebowl

About the role

The Digital Commerce & AI Marketing Executive is Pustaka Aman Press's internal owner and coordinator for digital customer acquisition. This is a hands-on Executive position responsible for turning PAP's website, Google presence, Facebook, Instagram, TikTok and other digital channels into measurable business-development and sales channels. The successful candidate will coordinate external web developers, SEO/AIO consultants, advertising agencies and PAP's internal graphic designers.

Key responsibilities

• Lead the transformation of ************* from a corporate information website into a modern lead-generation and digital-commerce platform, including managing website development, improving customer navigation and conversion, developing online product catalogues, implementing online quotation systems, and coordinating online payment integration

• Develop PAP's visibility across traditional and AI-powered search including Google Search, Google Maps, Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging AI discovery platforms through keyword research, technical SEO, on-page SEO, local SEO, Google Business Profile optimisation, and content optimisation

• Develop an integrated social media strategy for Facebook, Instagram, TikTok, YouTube and LinkedIn to generate awareness, enquiries, RFQs, website visits, WhatsApp leads and sales

• Coordinate PAP's existing designers to produce TikTok/Reels, production videos, before-and-after projects, customer case studies, product explainers, factory videos, printing-process videos, educational content and customer testimonials

• Plan and manage paid digital advertising including Google Search Ads, Google Display, Meta/Facebook Ads, Instagram Ads, TikTok Ads and retargeting campaigns based on commercial KPIs

• Maintain Google Analytics 4, Google Search Console, Google Business Profile analytics, Meta and TikTok reporting and prepare monthly Digital Performance Reports for Management

• Own day-to-day content and commercial upkeep of ************* and monitor website enquiries, WhatsApp leads and online customer journeys to identify conversion problems

• Use ChatGPT, Gemini and other approved AI tools for research, content planning, competitor monitoring, campaign ideation and copy drafting

• Ensure all critical digital accounts, domains, analytics properties and customer data remain under PAP ownership

• Coordinate or operate Google Ads, Meta Ads and TikTok Ads and work with consultants during campaign setup to progressively bring routine campaign management in-house

About you

• Diploma or Degree in Digital Marketing, Marketing, E-Commerce, Business, Multimedia, Information Technology or a related field (practical ability, portfolio and learning agility are more important than academic qualification)

• Approximately 1-4 years in digital marketing, e-commerce, website content, SEO, performance marketing or social media (candidates with less experience may be considered if they demonstrate strong practical capability and AI literacy)

• Experience coordinating external agencies or freelancers is an advantage

• Proficiency with WordPress / WooCommerce or similar CMS

• Proficiency with Google Analytics 4 and Google Search Console

• Proficiency with Google Business Profile

• Knowledge of Google Ads basics

• Knowledge of Meta Business Suite / Ads Manager

• Knowledge of TikTok Business / Ads basics

• Knowledge of SEO and local SEO fundamentals

• Basic understanding of AIO / GEO / AEO

• Proficiency with Canva and/or Adobe Creative Cloud

• Proficiency with ChatGPT / Gemini and AI-assisted workflows

• Basic HTML/CSS familiarity is an advantage

• CRM / WhatsApp Business / email marketing familiarity is an advantage

• Hands-on and execution-oriented

• Commercially minded and interested in sales outcomes

• Comfortable learning new AI and marketing tools

• Able to coordinate designers, sales staff and consultants

• Able to communicate directly and concisely with Management

• Data-driven, organised and accountable

About us

Pustaka Aman Press Sdn Bhd (PAP) is an established Malaysian publishing and printing company with a heritage dating back to 1960. PAP provides integrated publishing and printing services including educational and textbook publishing, book and magazine printing, offset printing, digital printing / print-on-demand, corporate and commercial printing, annual reports, school magazines and yearbooks, packaging and labels, binding and finishing, signage and large-format printing, and government and institutional printing. PAP is now undertaking a major Digital and AI Transformation Programme to strengthen online customer acquisition, e-commerce, search visibility, social media and AI-enabled marketing.