Glad2Glow Malaysia Hiring! Full Time Senior Influencer Marketing (IG) in Federal Territory, Earn up to MYR 6,500 - Ricebowl

Overview:

We are looking for a creative, trend-savvy and detail-oriented Influencer Marketing Specialist to manage and execute the marketing campaigns across TikTok and Instagram. You will work closely with KOLs/content creators to ensure campaign deliverables are aligned with brand expectations and performance goals.

Key Responsibilities

• Develop Trending content ideation and campaign concepts for influencer collaborations.
• Prepare detailed Product (Skicnare/Makeup) campaign and content briefs for KOLs/content creators.
• Coordinate and manage influencer campaign timelines and deliverables.
• Plan and execute product launches, influencer campaigns on the brand strategy.
• Work closely with Product, Business Development, to ensure marketing activities support business goals and brand standards.
• Track campaign growth and ROI, using data to improve performance and achieve targets.
• Guide and support junior team members, helping them develop their skills and manage daily tasks.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Able to lead and guide junior team members while managing multiple campaigns at the same time.
• 2–3 years of experience in Influencer Marketing, KOL Management, Marketing Briefing, and Team Management.
• Creative, trend-aware, and proactive, with the ability to identify new content and influencer opportunities.
• Strong understanding of TikTok and Instagram, especially beauty and skincare content.
• Experience managing end-to-end influencer campaigns, from sourcing and briefing to content review and performance analysis.
• Good knowledge of skincare, makeup, beauty trends, and Gen Z consumer behavior.
• Strong ability to create clear and effective marketing briefs and content directions for influencers.
• Able to analyze campaign performance using metrics such as GMV, engagement, impressions, CPM, and ROI.

**Only shortlisted candidates will be selected for screening.

Pay: RM5,000.00 - RM6,500.00 per month

Work Location: In person