BARWORKS WINE & SPIRITS PTE. LTD. Hiring! Full Time Business Development (Wines) Executive - Sommelier in North Region (Singapore), Earn up to SGD 3,800 - Ricebowl

Job description

Role Mission

:

Oversee sales and marketing for Agency brands (Wines), liaising with Agency brands owners and driving sales and marketing executions in market with wholesaler sales team.

Key Process Accountabilities:
1. Build Brand and Trade Marketing Plan for Agency Brands

• Identify brand strengths and work with GM / COO on strategic brand direction.
• Plan Trade Marketing Calendar, utilizing brand A&P.

2. Implementation of Trade Marketing activities

• Responsible for executing trade marketing programs in On and Off Trade.
• Work with Commercial teams of other entities to identify hit list of accounts to execute trade marketing activations.
• Responsible for the execution of all Agency brand trade activations.

3. Brand Advocacy

• Conduct wine training for trade partners and consumers.
• Host wine dinners and/or events led by Agency brand products.

4. Commercial Excellence

• Take the lead and ownership in identifying, developing key accounts, and securing new listings and Wine-by-the-Glass/Housepour opportunities. Partner closely with the wholesale sales team throughout the sales cycle, leading the initial engagement and account conversion before jointly managing and growing the business.

5. Agency Brand Management

• Assist GM and COO in managing Wine Agency brand owners KPIs.
• Pro-active involvement in demand planning for Agency Wines with wholesaler procurement team.

Job Requirements:
Min WSET Level 2

Min of 3 years in relevant role

Sound experience in Wine landscape in Singapore

Sound interpretation of consumer trends and behaviours

English fluency in written and spoken

Able to communicate professionally and effectively

Work well in a variety of team dynamics