Holiday Tours & Travel Malaysia Hiring! Full Time Brand Communications Manager in Federal Territory - Ricebowl

JOB OVERVIEW

The Brand & Communications Manager is responsible for shaping, managing and executing the company’s brand, public relations, and marketing communications strategy. This role will lead initiatives to enhance brand positioning, drive awareness, encourage conversions and ensure consistent messaging across all communication channels. The ideal candidate will have strong leadership skills, creativity, and a strategic mindset to build and maintain a compelling brand identity for our travel management business, including our luxury travel brand, T'ROKA by Holiday Tours.

JOB RESPONSIBILITIES

Brand & Communications Team Oversight

• Lead and oversee the Brand & Communications team, ensuring consistent, high-quality visual and written content that aligns with brand guidelines.
• Provide strategic direction and creative input for marketing materials, campaigns, and multimedia assets.
• Foster an innovative and collaborative creative environment to drive brand storytelling.

Brand Strategy & Management

• Develop and implement a strategic brand roadmap to strengthen HTT’s market presence.
• Ensure brand consistency across all marketing materials, communications, and customer touchpoints.
• Manage and enhance the luxury travel brand, T'ROKA by Holiday Tours, ensuring alignment with its premium positioning.
• Update and maintain existing brand guidelines to ensure consistency in brand identity, messaging, and visual elements across all platforms.

Marketing & Creative Content Development

• Oversee content strategy and execution across digital, print, and social media platforms.
• Collaborate with internal teams to produce compelling content and creative materials that supports business objectives.
• Ensure all communications align with brand values and messaging guidelines.
• Plan and execute brand and marketing campaigns, sponsorships, and events to engage target audiences.
• Develop and execute social media strategies to enhance brand awareness and engagement.
• Oversee content creation, scheduling, and community management across all social media platforms.
• Collaborate with Product & Digital Marketing Team to monitor social media performance metrics and optimise strategies based on data-driven insights.
• Stay updated on social media trends and emerging platforms to drive innovation.

Marketing Communications & Public Relations

• Collaborate with Product & Digital Marketing Team to develop and execute marketing communication strategies, including press releases, media relations, and thought leadership content.
• Manage relationships with media, industry partners, and stakeholders to enhance brand visibility.

Campaign Management & Brand Activation

• Collaborate with Partnership and Events team to plan and execute brand campaigns, sponsorships, and events to engage target audiences.
• Work with external agencies and vendors to drive impactful marketing initiatives.
• Measure campaign effectiveness and optimise strategies based on data-driven insights.

SEO & Digital Content Optimisation

• Collaborate with Product & Digital Marketing Team to develop and implement SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research and optimise content for search engines while maintaining brand voice and messaging consistency.
• Collaborate with the content and creative teams to ensure all digital materials follow SEO best practices.
• Monitor and analyse SEO performance metrics, providing insights and recommendations for improvement.
• Stay up to date with the latest SEO trends, algorithms, and industry best practices.

Internal Communications & Stakeholder Engagement

• Develop internal communication programmes to align employees with company values and business objectives.
• Collaborate with leadership and cross-functional teams to ensure cohesive messaging and alignment.

JOB REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Communications, Public Relations, or a related field.
• Minimum of 6-8 years of experience in brand management and marketing communications.
• Proven experience in leading branding initiatives, marketing communications, and PR strategies.
• Strong leadership skills with the ability to mentor and manage a team.
• Excellent writing, storytelling, and verbal communication skills.
• Experience in the travel, hospitality, or luxury industry is a plus.
• Ability to work in a fast-paced environment and manage multiple projects effectively.
• Strong analytical skills to measure the impact of branding and communication strategies.

If this opportunity excites you and you would like to discover more, we would love to meet with you. More importantly, we’re seeking talented individuals who possess a growth mindset, appetite for influencing a team towards positive change and the will to see it through.

HTT is an equal opportunity employer and welcomes all qualified candidates to apply. We celebrate diversity and are committed to creating an inclusive environment for all employees.