- Jalan Sultan Ismail Bukit Bintang WP Kuala Lumpur Malaysia 55100
Bluemedia Malaysia Hiring! Full Time Game / App User Acquisition Specialist in WP Kuala Lumpur - Ricebowl
Posted
6 days ago • Closing
3 Oct 2026
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Working Location
Job Description
Requirements
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Minimum 2 years of relevant experiencein User Acquisition, Performance Marketing, Digital Advertising, or Media Buying, preferably within themobile gaming or app industry.
- Previous hands-on experience managing mobile game or app user acquisition campaigns is highly preferred.
- Strong analytical, problem-solving, communication, and project management skills, with the ability to work independently and collaborate effectively across regional teams.
- Professional working proficiency in China (Mandarin) 中文 is required, as the role involves regular business communication and collaboration with Mandarin-speaking clients and regional stakeholders.
- Professional working proficiency in English is also required for day-to-day communication and cross-regional collaboration.
- Proficiency in Bahasa Melayu is an advantage.
Responsibilities
- Manage and optimize paid advertising campaigns for gaming clients across major overseas platforms, including Google, Meta, TikTok, and Moloco.
- Develop campaign strategies, budget plans, and KPI frameworks, including CPI, ROAS, LTV, and retention, based on game genres such as casual games, RPGs, and mini-games, as well as overall business objectives.
- Analyze campaign performance using attribution platforms such as AppsFlyer and Adjust, and develop optimization strategies and execution plans aligned with the full game lifecycle.
- Proactively collaborate with creative teams to develop advertising creative directions and provide iteration recommendations, ensuring alignment between creative style, gameplay presentation, and target audience strategy. Familiarity with AI tools and creative production is an added advantage.
- Prepare regular performance reports, post-campaign reviews, and strategic retrospectives. Independently participate in client communications and mid-to-large-scale proposal presentations.
Benefits
- Annual Leave
- EPF
- SOCSO
- EIS
- Others
How to get to this company by public transport?
Bukit Bintang
Nearby Public Transportation
MRT - BUKIT BINTANG
0.3 km
MRL - BUKIT BINTANG
0.3 km
MRL - RAJA CHULAN
0.4 km
MRL - IMBI
0.6 km
LRT - PLAZA RAKYAT
0.8 km
MRL - HANG TUAH
0.9 km
LRT - HANG TUAH
0.9 km
MRT - MERDEKA
1.0 km
MRL - BUKIT NANAS
1.0 km
MRT - CONLAY
1.1 km
LRT - DANG WANGI
1.3 km
LRT - MASJID JAMEK
1.3 km
LRT - KLCC
1.3 km
MRT - TUN RAZAK EXCHANGE
1.4 km
MRL - MAHARAJALELA
1.4 km
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