PositiveLinks Asia Hiring! Full Time Head of Marketing and Customer Growth in Federal Territory - Ricebowl

Key Responsibilities

• Lead nationwide retail campaigns, promotional planning, in-store marketing execution, and cross-functional coordination to drive sales, traffic, and ROI.
• Enhance customer experience through feedback analysis, market intelligence, service improvements, and customer engagement initiatives.
• Oversee CRM and loyalty programs, drive customer retention and database growth, and manage e-commerce and marketplace performance across platforms.
• Manage relationships with vendors, partners, and agencies, while leading negotiations, collaborations, and campaign delivery.
• Execute events, launches, roadshows, and branding initiatives to strengthen customer engagement and brand visibility.
• Leverage AI and automation tools to improve marketing effectiveness, customer engagement, reporting, and operational efficiency.
• Lead and develop the marketing team, manage budgets, foster cross-functional collaboration, and build a high-performance marketing culture.

Key Requirements

• Bachelor’s degree in Marketing, Mass Communication, or related field.
• Minimum 5 years of working experience in marketing, with at least 3 years in a managerial or leadership role.
• Strong experience in trade marketing, retail marketing, CRM, customer experience, and digital commerce.
• Experience in automotive retail, FMCG retail, consumer retail chains, or multi-branch operations is highly preferred.
• Strong leadership, communication, negotiation, and stakeholder management skills.
• Proven experience managing vendors, agencies, marketing partnerships, and event execution.
• ROI oriented and strong commercial acumen with data-driven decision-making capability.
• Familiar with AI-enabled marketing tools, CRM automation platforms, analytics dashboards, and digital advertising tools.
• Hands-on, proactive, and willing to work closely with operational and frontline teams.
• Strong understanding of market trends, customer behavior, and retail business dynamics.
• Able to work in a fast-paced and execution-focused environment.