- Toa Payoh Central Region (Singapore) Singapore
Expand Communications Pte. Ltd. Hiring! Full Time Senior Brand Ambassador (Senior Guru) in Central Region (Singapore), Earn up to SGD 4,900 - Ricebowl
Senior Brand Ambassador (Senior Guru)
Expand Communications Pte. Ltd.
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Job Description
Responsibilities
Company Overview
Expand Communications, part of South Korea’s GMCOM since 2015, partners with Hyundai Motor Group Innovation Center Singapore to deliver immersive automotive innovation and mobility experiences.
Job Summary
As a Senior Guru (Senior Brand Ambassador), you will lead engaging discovery tours, deliver compelling brand storytelling, and support the development of the visitor experience team at Hyundai Motor Group Innovation Center Singapore.
Responsibilities
Conduct professional discovery tours for public visitors, corporate delegations, and VIP guests to showcase Hyundai Motor Group’s innovation and future mobility vision
Deliver engaging storytelling that clearly communicates Hyundai’s brand philosophy, sustainability initiatives, and advanced automotive technologies
Facilitate interactive demonstrations across experience zones including electric vehicles, Smart Farm, Skytrack, and other exhibits to enhance visitor understanding
Provide accurate, accessible information on Hyundai’s automotive products and visitor experience offerings to diverse audiences
Maintain high standards of professionalism, service excellence, and consistent brand representation
Demonstrate expert knowledge of Hyundai’s brand identity, electric vehicle technologies, and customer experience philosophy to support brand-aligned visitor engagement
Translate complex technical product information into engaging narratives tailored for varied visitor profiles
Stay updated on Hyundai’s latest automotive technologies and visitor experience developments to ensure accurate communication
Support onboarding, mentoring, and on-the-job training of new Gurus to build frontline team capabilities
Conduct tour observations and deliver constructive feedback to improve presentation, storytelling, and visitor engagement skills
Assist with training activities, role-plays, and competency assessments to promote consistent service standards
Identify learning gaps and recommend improvements to enhance frontline service quality
Support daily visitor experience operations including manpower deployment and service coordination to ensure smooth operations
Ensure compliance with operational procedures, workplace safety, and visitor management protocols to maintain a safe environment
Assist Experience Managers in resolving service challenges and operational issues promptly
Support corporate events, VIP engagements, and special visitor programs to enhance visitor satisfaction
Facilitate educational experiences such as Smart Food Lab and SPOT Robot Coding activities when trained and certified
Required competencies and certifications
Minimum 3 years of professional experience in customer experience, automotive brand representation, hospitality, tourism, visitor attractions, or experiential marketing
Proven experience supporting Hyundai-branded products, automotive customer experiences, or related visitor experience operations
Demonstrated knowledge of Hyundai Motor Group’s brand philosophy, electric vehicle technologies, and customer experience standards
Strong spoken English proficiency to deliver structured presentations and engage diverse audiences effectively
Top Level spoken and written Korean proficiency to deliver Korean Tour and to write Korean tour script.
Proven ability to facilitate guided tours, deliver compelling storytelling, and manage customer interactions professionally
Ability to coach, mentor, or support the professional development of junior colleagues
Strong organizational skills, attention to detail, and ability to work independently
Willingness to work weekends and public holidays on a rotational schedule
Preferred competencies and qualifications
Diploma or higher qualification in Hospitality, Tourism, Business, Communications, Education, or related discipline
Prior experience delivering Hyundai-related discovery tours, automotive product demonstrations, or brand experience programs
Experience conducting corporate or VIP tours and managing high-profile visitor engagements
Experience in workplace training, facilitation, coaching, or competency assessment
High-level Korean language proficiency to conduct Korean-language tours and engage Korean-speaking visitors, supporting effective communication with Korean guests
Experience facilitating educational programs or interactive learning activities for children
Recipient of SRA EXSA Awards – Gold
Holder of WSQ Certification – Business Presentation Delivery -4
Other Information
Why Join Us?
Represent Hyundai Motor Group’s innovation and future mobility ecosystem
Take on a senior frontline role combining premium customer experience, storytelling, and coaching
Gain exposure to corporate delegations, international visitors, and VIP engagements
Contribute to service quality improvements and frontline capability development
Enjoy competitive remuneration, performance incentives, and professional development opportunities
Build a career pathway towards CX Training, Experience Management, and Visitor Experience Operations
Be Part of the Future of Customer Experience If you are passionate about automotive innovation, exceptional customer experiences, and developing others, we invite you to join our team. Apply today and help shape how visitors experience the future of mobility at HMGICS.
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Company Overview
GMCOM is the leading events company in South Korea with a history dating back to year 2000. Expand Communications is set up in Singapore since 2015 as part of GMCOM’s expansion plan, we are looking to hire people who have a passion in the events industry.
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Expand Communications, part of South Korea’s GMCOM since 2015, partners with Hyundai Motor Group Innovation Center Singapore to deliver immersive automotive innovation and mobility experiences.
Job Summary
As a Senior Guru (Senior Brand Ambassador), you will lead engaging discovery tours, deliver compelling brand storytelling, and support the development of the visitor experience team at Hyundai Motor Group Innovation Center Singapore.
Responsibilities
Conduct professional discovery tours for public visitors, corporate delegations, and VIP guests to showcase Hyundai Motor Group’s innovation and future mobility vision
Deliver engaging storytelling that clearly communicates Hyundai’s brand philosophy, sustainability initiatives, and advanced automotive technologies
Facilitate interactive demonstrations across experience zones including electric vehicles, Smart Farm, Skytrack, and other exhibits to enhance visitor understanding
Provide accurate, accessible information on Hyundai’s automotive products and visitor experience offerings to diverse audiences
Maintain high standards of professionalism, service excellence, and consistent brand representation
Demonstrate expert knowledge of Hyundai’s brand identity, electric vehicle technologies, and customer experience philosophy to support brand-aligned visitor engagement
Translate complex technical product information into engaging narratives tailored for varied visitor profiles
Stay updated on Hyundai’s latest automotive technologies and visitor experience developments to ensure accurate communication
Support onboarding, mentoring, and on-the-job training of new Gurus to build frontline team capabilities
Conduct tour observations and deliver constructive feedback to improve presentation, storytelling, and visitor engagement skills
Assist with training activities, role-plays, and competency assessments to promote consistent service standards
Identify learning gaps and recommend improvements to enhance frontline service quality
Support daily visitor experience operations including manpower deployment and service coordination to ensure smooth operations
Ensure compliance with operational procedures, workplace safety, and visitor management protocols to maintain a safe environment
Assist Experience Managers in resolving service challenges and operational issues promptly
Support corporate events, VIP engagements, and special visitor programs to enhance visitor satisfaction
Facilitate educational experiences such as Smart Food Lab and SPOT Robot Coding activities when trained and certified
Required competencies and certifications
Minimum 3 years of professional experience in customer experience, automotive brand representation, hospitality, tourism, visitor attractions, or experiential marketing
Proven experience supporting Hyundai-branded products, automotive customer experiences, or related visitor experience operations
Demonstrated knowledge of Hyundai Motor Group’s brand philosophy, electric vehicle technologies, and customer experience standards
Strong spoken English proficiency to deliver structured presentations and engage diverse audiences effectively
Top Level spoken and written Korean proficiency to deliver Korean Tour and to write Korean tour script.
Proven ability to facilitate guided tours, deliver compelling storytelling, and manage customer interactions professionally
Ability to coach, mentor, or support the professional development of junior colleagues
Strong organizational skills, attention to detail, and ability to work independently
Willingness to work weekends and public holidays on a rotational schedule
Preferred competencies and qualifications
Diploma or higher qualification in Hospitality, Tourism, Business, Communications, Education, or related discipline
Prior experience delivering Hyundai-related discovery tours, automotive product demonstrations, or brand experience programs
Experience conducting corporate or VIP tours and managing high-profile visitor engagements
Experience in workplace training, facilitation, coaching, or competency assessment
High-level Korean language proficiency to conduct Korean-language tours and engage Korean-speaking visitors, supporting effective communication with Korean guests
Experience facilitating educational programs or interactive learning activities for children
Recipient of SRA EXSA Awards – Gold
Holder of WSQ Certification – Business Presentation Delivery -4
Other Information
Why Join Us?
Represent Hyundai Motor Group’s innovation and future mobility ecosystem
Take on a senior frontline role combining premium customer experience, storytelling, and coaching
Gain exposure to corporate delegations, international visitors, and VIP engagements
Contribute to service quality improvements and frontline capability development
Enjoy competitive remuneration, performance incentives, and professional development opportunities
Build a career pathway towards CX Training, Experience Management, and Visitor Experience Operations
Be Part of the Future of Customer Experience If you are passionate about automotive innovation, exceptional customer experiences, and developing others, we invite you to join our team. Apply today and help shape how visitors experience the future of mobility at HMGICS.
---
Company Overview
GMCOM is the leading events company in South Korea with a history dating back to year 2000. Expand Communications is set up in Singapore since 2015 as part of GMCOM’s expansion plan, we are looking to hire people who have a passion in the events industry.
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