Position Summary
The Assistant Store Manager supports the Store Manager in leading all aspects of store operations to achieve sales,profitability, customer experience, and talent development objectives. This role is responsible for driving commercial performance, developing ahigh-performing team, ensuring operational excellence, and delivering an exceptional brand experience.
The Assistant Store Manager acts as the Store Manager's deputy and assumes overall store leadership in the Store Manager's absence.
Key Responsibilities
Commercial & Business Performance
Support the Store Manager in achieving store sales, profitability, and productivity targets.
Analyze daily, weekly, and monthly sales performance and identify opportunities to improve results.
Drive store KPIs including sales conversion, average transaction value (ATV), units per transaction (UPT), and customer acquisition.
Execute action plans to improve business performance and address performance gaps.
Lead the team in achieving individual and store sales goals.
Customer Experience & Brand Excellence
Champion a customer-first culture across the store.
Ensure consistent execution of VF and brand service standards.
Resolve complex customer concerns and escalations promptly and professionally.
Foster long-term customer relationships to build a strong clientele and community engagement.
Ensure the store reflects brand standards through excellence in presentation and service.
People Leadership & Talent Development
Recruit, onboard, coach, and develop store associates.
Conduct ongoing performance conversations and provide regular feedback.
Identify high-potential talent and support succession planning efforts.
Create a positive, inclusive, and high-performing team culture.
Support employee engagement initiatives and reinforce VF values and behaviors.
Manage scheduling and workforce planning to ensure optimal staffing levels.
Store Operations & Execution
Oversee execution of daily store operations, ensuring compliance with company policies and procedures.
Ensure accurate cash handling, POS operations, banking, and loss prevention practices.
Monitor operational KPIs and address compliance gaps.
Lead opening and closing procedures and ensure operational readiness.
Support execution of corporate initiatives, promotions, and seasonal campaigns.
Inventory & Visual Merchandising
Partner with the Store Manager to ensure inventory accuracy and stock integrity.
Support inventory counts, stock replenishment, and shrink reduction initiatives.
Monitor stockroom organization and operational efficiency.
Ensure visual merchandising standards are executed consistently and aligned with brand guidelines.
Collaborate with store leadership to optimize product placement and commercial presentation.
Leadership in Manager-On-Duty (MOD)Capacity
Serve as Manager-on-Duty when assigned.
Make decisions regarding staffing, customer issues, operational priorities, and business needs.
Take full accountability for store performance during assigned shifts.
Act as the primary escalation point for associates and customers in the absence of the Store Manager.
Qualifications
Minimum GCE O levels/SHATEC/NITEC or equivalent certification
Minimum 4-5 years of retail experience.
At least 1-2 years of experience in a supervisory or assistant management position.
Proven experience leading retail teams and driving sales performance.
Strong understanding of retail operations, inventory management, and customer service.
Experience coaching and developing frontline associates.
Proficiency in POS systems and Microsoft Office applications.
Willingness to work flexible retail schedules, including weekends and public holidays.
Key Competencies
Business Acumen
Commercial awareness
Sales planning and execution
Data-driven decision making
Financial understanding
Leadership
Team leadership
Coaching and talent development
Performance management
Conflict resolution
Customer Excellence
Customer-centric mindset
Relationship building
Service recovery
Brand advocacy
Operational Excellence
Inventory management
Loss prevention
Process compliance
Attention to detail
Personal Effectiveness
Communication skills
Problem solving
Adaptability
Accountability
Time management
Physical Requirements
Ability to stand and walk for extended periods.
Ability to lift and move merchandise when required.
Ability to support stockroom and merchandising activities.
Comfortable working during peak retail trading periods.
VF Corporation outfits consumers around the world with its diverse portfolio of iconic outdoor and activity-based lifestyle and workwear brands, including Vans, The North Face, Timberland and Dickies. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. For more information, visit *************
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