Job Summary
Develop and execute targeted marketing strategies aligned with company goals to grow social media communities, manage multi-channel campaigns, and secure PR coverage. Manage content creation, scheduling, and partnerships to enhance brand presence.
Responsibilities
Develop marketing strategies aligned with overall company goals and vision
Conduct market research to identify target groups and implement niche marketing strategies
Grow and engage the social media community to increase brand awareness
Implement and manage multi-channel marketing campaigns across platforms
Expand online marketing partnerships with digital publications and influencers
Write and edit compelling copy for internal and external marketing materials
Create and execute creative content writing for cross-platform social media and marketing campaigns, including design and calls to action
Manage content schedules and posting to maintain consistent brand messaging
Secure PR coverage through online and offline channels to enhance public relations
Perform targeted research to support marketing initiatives
Assist with ad hoc marketing duties as required
Analyze social media metrics and manage social media advertising campaigns to optimize performance
Communicate effectively in writing and verbally to ensure clear messaging and collaboration
Manage multiple tasks efficiently to meet tight deadlines
Preferred competencies and qualifications
Experience in social media analytics and advertising
Experience in social media management and community engagement
Strong written English skills