Smart Reader Worldwide® Hiring! Full Time Student Recruitment - Marketing Officer in Federal Territory - Ricebowl

Company Description

Smart Reader Worldwide is a global leader in early childhood education and development. The organisation provides innovative and effective learning solutions that support children’s holistic growth and lifelong learning. Through engaging, child-centred educational programmes, Smart Reader Worldwide is committed to building a brighter future for children and communities and has grown into a trusted name in the education sector.

Role Description

The Student Recruitment & Marketing Officer is a full time, on-site role based in Greater Kuala Lumpur.

You will be responsible for driving student enquiries, centre visits and enrolments across multiple Smart Reader Kids centres, supported by targeted marketing and community outreach activities.

The role involves engaging prospective parents and guardians, following up on enquiries, organising recruitment activities and supporting families throughout the enrolment journey.

You will also support local marketing initiatives, including digital campaigns, social media, events and community partnerships, with the overall objective of increasing student enrolment across the assigned centres.

Your Main Focus

* Drive student enquiries and enrolments

* Convert enquiries into centre visits and registrations

* Engage and build relationships with prospective parents

* Promote Smart Reader Kids programmes

* Support marketing activities for assigned centres

* Build awareness within local communities

* Identify opportunities to increase enrolment

* Support prospective families throughout the enrolment process

What You Will Do

* Plan and coordinate school visits, education fairs, open days and community events

* Organise information sessions and other student recruitment activities

* Generate enquiries through online and offline marketing channels

* Respond to parent enquiries and conduct timely follow-ups

* Arrange centre visits for prospective families

* Follow up with families after centre visits

* Support parents from their first enquiry through to registration and enrolment

* Explain Smart Reader Kids programmes and value proposition clearly and confidently

* Support local marketing and promotional campaigns

* Manage social media and digital marketing content

* Coordinate marketing and promotional materials

* Work closely with centre principals and centre teams

* Understand enrolment targets, available places and local market opportunities

* Identify opportunities to improve lead conversion and enrolment

* Ensure prospective families receive a positive and professional experience

* Track and report on recruitment and enrolment performance

Key Performance Areas

Your performance will be measured primarily by student recruitment and enrolment results across the assigned centres.

Key performance indicators may include:

* New student enrolments

* Number of qualified enquiries

* Centre visits generated

* Lead to centre visit conversion

* Centre visit to enrolment conversion

* Overall lead to enrolment conversion

* Marketing campaign performance

* Cost per enquiry and cost per enrolment

* Parent referrals

* Community and partnership activities

Qualifications

* Experience in one or more of the following areas:

* Student recruitment

* Admissions

* Sales

* Customer engagement

* Business development

* Marketing

* Customer service

* Experience with marketing campaigns, digital marketing or social media management is an advantage

* Experience in education, early childhood services or other customer-focused industries is beneficial

Skills

* Strong communication and interpersonal skills

* Confident when speaking with parents and guardians

* Able to communicate effectively in person, by phone and online

* Strong presentation skills

* Strong follow-up and relationship-building skills

* Results-oriented and comfortable working towards recruitment and enrolment targets

* Strong organisational and administrative skills

* Able to manage activities across multiple centres

* Able to track and report recruitment and marketing results

* Comfortable working with basic performance data

* Proactive and able to identify opportunities to increase enrolment

Other Requirements

* Comfortable working on-site in Greater Kuala Lumpur

* Willing to travel locally for events, school visits and recruitment activities

* Proficient in English

* Additional language skills relevant to the local community are an advantage

* Diploma or degree in Marketing, Communications, Business, Education or a related field is preferred