National Trades Union Congress (NTUC) Hiring! Full Time Manager- Senior Manager (CRM, Outreach - Engagement), Youth in - Ricebowl

Manager/ Senior Manager (Outreach and Engagement), Youth

Young NTUC is the youth wing of the National Trades Union Congress (NTUC). Since our founding in April of 2005, Young NTUC has grown to over 150,000 members aged 35 years and below. Young NTUC supports youth throughout their professional and personal journey to achieve their aspirations through a multitude of purposeful activities and opportunities. In collaboration with a vast number of partners ranging from unions to companies to government agencies, we can provide career discovery and navigation, workplace protection and support, leadership development, mental well-being resources, holistic personal development and many more.

As part of NTUC Youth’s Outreach & Engagement team, you will build and operate the digital growth and CRM engine that enables NTUC Youth to engage youths at scale.

NTUC Youth engages thousands of youths across multiple channels. Your role is to turn these opportunities into measurable outcomes by driving audience acquisition, lead nurturing, programme participation and membership, while building our always-on digital engagement capability across performance marketing, CRM, data and conversion.

Responsibilities:

Drive Digital Acquisition & Lead Generation

• Develop and execute an always-on digital acquisition strategy to generate relevant youth leads at scale.
• Manage and optimise channels including paid search, paid social, SEO/SEM, programmatic, content and other emerging channels.
• Develop campaigns, landing pages and lead-generation mechanisms across the youth funnel.
• Test audiences, channels, creatives, messages and campaign mechanics to improve lead volume, quality and cost efficiency.
• Identify opportunities to capture both demand generation and existing search intent among youths.

Own CRM & Lead Nurturing

• Own NTUC Youth’s CRM as the core infrastructure for lead management and digital engagement.
• Establish processes for lead capture, qualification, segmentation, nurturing and conversion.
• Build automated journeys based on different user profiles and needs.
• Develop re-engagement and progression strategies to move youths towards relevant programmes, communities, leadership opportunities and membership.
• Work closely with the Journey Builder to translate youth journeys into effective CRM and digital nurture flows.
• Drive improvements in CRM functionality, integrations, data quality and user experience.

Measure, Optimise & Experiment

• Establish a clear digital funnel and measurement framework covering acquisition, lead quality, engagement, conversion and progression.
• Develop dashboards and tracking infrastructure, including UTM and conversion tracking.
• Analyse campaign and CRM data to identify performance drivers, bottlenecks and opportunities.
• Develop and run structured experiments across channels, audiences, content, messaging and journeys.
• Use AI and emerging technologies to improve audience intelligence, personalisation, automation and campaign performance.
• Build a repository of experiments, learnings and best practices.

Build the Digital Growth & CRM Playbook

• Develop a scalable operating model covering acquisition, lead capture, segmentation, nurturing, experimentation and measurement.
• Establish channel strategies, CRM processes, performance benchmarks and reporting standards.
• Work with stakeholders to continuously improve NTUC Youth’s digital engine.
• Translate youth and industry insights into relevant acquisition campaigns, content themes and nurture strategies.

Requirements:

• Degree holder in any discipline.
• 3–6 years’ relevant experience in performance marketing, digital marketing, CRM, lifecycle marketing, growth marketing, marketing automation, digital analytics or related fields.
• Strong understanding of digital acquisition and performance marketing.
• Experience with paid search, paid social, SEO/SEM, programmatic or other digital channels.
• Strong understanding of CRM, segmentation and marketing automation.
• Strong analytical skills with the ability to translate data into action.
• Experience with digital analytics, conversion tracking, dashboards or attribution.
• Comfortable with AI-enabled marketing tools and emerging technologies.
• Strong experimentation mindset and ability to test, learn and iterate.
• Strong stakeholder management skills and comfortable operating in ambiguity.
• Experience with youth audiences, membership organisations, education, careers or community-building would be an advantage.

We regret to inform that only shortlisted candidates will be contacted.