About the Role
We are looking for a hands-on Senior Channel Marketing Specialist to drive the retail development and permanent in-store presence of ASUS ExpertBook within consumer retail channels.
You will work closely with Sales, Product Marketing, Brand Marketing, Retail Marketing, Digital Marketing, Design, vendors and regional/global teams to develop retail spaces, merchandising standards and channel initiatives that improve ExpertBook visibility and business performance. JD - (2026) Channel Marketing S…
This role is ideal for someone who is strong in project ownership, retail execution and cross-functional coordination, and is comfortable managing multiple retail-development projects independently.
Responsibilities
- Develop channel expansion and retail-development plans for ASUS commercial notebook products.
- Manage concept-store, permanent fixture and retail-development projects from initial brief through completion.
- Review store layouts, submission drawings, specifications and implementation requirements, and coordinate required approvals.
- Develop and maintain merchandising guidelines, planograms and product-placement standards across retail stores.
- Manage POSM and permanent retail assets including planning, production, inventory, allocation, deployment and replenishment.
- Conduct or coordinate store audits and follow up on merchandising or compliance gaps.
- Track retail performance including store coverage, product visibility, project status, sell-out and other relevant retail indicators.
- Manage project schedules, vendors, budgets, documentation and project handoffs.
- Work closely with internal teams, retail partners, vendors and regional/global stakeholders to ensure timely and high-quality execution.
- Identify project risks, delays or compliance issues and escalate appropriately with recommended actions.
Requirements
- Diploma or Degree in Marketing, Business Administration, Retail Management, Project Management or a related field.
- Minimum 3 years of experience in Channel Marketing, Retail Marketing, Retail Development, Visual Merchandising, Trade Marketing or a related role.
- Hands-on experience with retail projects, store layouts, permanent fixtures, planograms, POSM or merchandising standards.
- Comfortable reviewing layouts and technical-submission documents and coordinating with vendors and relevant stakeholders.
- Strong project-management, organizational and problem-solving skills with the ability to manage multiple projects simultaneously.
- Comfortable working with budgets, inventory data, project trackers, store-audit findings and performance reports.
- Strong stakeholder-management skills and able to work effectively across multiple departments and external partners.
- Proactive, detail-oriented and able to take ownership and work independently.
- Strong interest in IT products and business technology.
- Good command of spoken and written English and Bahasa Malaysia; Mandarin is an added advantage.
- Willing to travel regularly to partner stores across Malaysia, including East Malaysia.
Why Join Us
- Shape how ASUS commercial notebooks are presented and expanded across consumer retail channels.
- Work with local, regional and global stakeholders on visible retail-development projects.
- Build hands-on experience in store development, merchandising governance, retail analytics and channel expansion.