Pet Universe Hiring! Full Time SOCIAL MEDIA - CONTENT SPECIALIST in Selangor, Earn up to MYR 5,100 - Ricebowl

Job Purpose

To develop, manage and execute the company's social media and content strategies to strengthen brand awareness, increase audience engagement and support overall marketing and business objectives. Responsible for planning, creating, producing and publishing engaging digital content across multiple social media platforms, ensuring consistent brand communication, creative storytelling and effective audience engagement. The role also involves monitoring content performance, identifying social media trends and developing creative initiatives to improve the company's digital presence and customer engagement within the pet products industry.

Key Responsibilities

A. Social Media Strategy & Platform Management

• Develop and implement social media strategies aligned with the company's marketing objectives, brand positioning and business direction.
• Manage the company's social media platforms, including Facebook, Instagram, TikTok and other relevant digital channels.
• Plan and maintain monthly social media content calendars to ensure consistent content publishing across all platforms.
• Identify relevant social media trends, trending topics, hashtags and content formats to improve audience reach and engagement.
• Monitor competitors and industry developments to identify opportunities for social media growth and content improvement.
• Ensure consistent brand identity, tone of voice and communication across all social media platforms.
• Manage social media accounts and ensure all published content meets the company's quality and branding standards.

B. Content Planning & Creative Development

• Develop creative content ideas and concepts that align with the company's brand identity, products and marketing objectives.
• Plan content themes and campaigns covering product promotions, educational content, pet care tips, entertainment, brand storytelling and customer engagement.
• Develop content scripts, captions, storyboards and creative briefs for various social media platforms.
• Create engaging content featuring pet products, product demonstrations, customer experiences, pet-related activities and company initiatives.
• Identify opportunities to develop educational and informative content to increase customer awareness of pet products and responsible pet ownership.
• Collaborate with Brand Manager and marketing teams to ensure content supports brand positioning and promotional strategies.

C. Content Production & Video Editing

• Handle end-to-end content production, including photography, videography, video shooting and editing.
• Produce short-form videos, reels, promotional videos, product showcases and other digital content formats.
• Perform video editing, colour correction, transitions, subtitles, sound selection and other post-production activities.
• Develop creative visual materials, including social media graphics, banners, promotional artwork and digital marketing assets.
• Coordinate photoshoots and video production involving products, pets, staff, influencers and other relevant subjects.
• Ensure all content is visually appealing, engaging and suitable for the respective social media platforms.
• Maintain an organised library of digital assets, raw footage, edited videos and published content for future marketing use.

D. Social Media Publishing & Audience Engagement

• Schedule and publish content according to the approved social media content calendar.
• Monitor comments, messages, mentions and audience interactions across social media platforms.
• Respond to general enquiries and comments professionally, while referring product-related or customer service issues to the relevant departments.
• Encourage audience participation through interactive content, polls, quizzes, giveaways and community engagement activities.
• Monitor customer feedback and social media discussions to identify customer interests, concerns and content opportunities.
• Build and maintain an active online community through consistent and meaningful engagement.

E. Campaign & Promotional Content Support

• Develop and execute social media content to support product launches, promotional campaigns, seasonal events and marketing initiatives.
• Coordinate with Trade Marketing and E-commerce teams to produce content supporting product promotions, marketplace campaigns and sales activities.
• Create promotional content for new products, special offers, product bundles and seasonal marketing activities.
• Support marketing campaigns through creative storytelling, product demonstrations and customer-focused content.
• Collaborate with TikTok Specialist and other marketing personnel to ensure consistency across digital marketing campaigns.
• Monitor campaign content performance and recommend improvements to increase reach, engagement and customer interest.

F. Influencer & User-Generated Content (UGC) Coordination

• Identify potential influencers, KOLs, KOCs and pet content creators for social media collaborations.
• Coordinate influencer content requirements, product features, campaign deliverables and publishing schedules.
• Support the development of user-generated content (UGC) through customer testimonials, product reviews and pet owner experiences.
• Coordinate product photography and video content featuring pets and their owners.
• Maintain a database of content creators and relevant social media collaboration opportunities.
• Monitor influencer and UGC performance to evaluate content effectiveness and audience engagement.

G. Social Media Performance & Analytics

• Monitor social media performance across all managed platforms, including followers growth, reach, impressions, engagement and video views.
• Analyse content performance to identify successful content formats, audience preferences and areas requiring improvement.
• Track content effectiveness through engagement rates, shares, saves, watch time and audience interactions.
• Prepare monthly social media performance reports covering content output, platform growth, campaign performance and audience engagement.
• Identify underperforming content and recommend improvements based on performance data.
• Monitor social media trends and platform updates to ensure content strategies remain relevant and effective.

Qualifications & Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Multimedia, Creative Media or a related field.
• Minimum 3–5 years of relevant experience in social media management, digital content creation or content marketing.
• Proven experience managing multiple social media platforms, including Facebook, Instagram and TikTok.
• Strong skills in photography, videography, video editing and creative content development.
• Proficient in CapCut, Adobe Premiere Pro, Canva, Adobe Photoshop or other relevant creative software.
• Good understanding of social media algorithms, content trends, audience behaviour and platform analytics.
• Strong copywriting, storytelling and communication skills.
• Creative, proactive and able to develop engaging content independently.
• Able to manage multiple projects, content schedules and deadlines.

Added Advantage:

• Experience in pet products.
• Experience creating animal-related content, particularly featuring cats and dogs.
• Familiarity with influencer marketing, KOL/KOC collaborations and UGC content.
• Experience managing social media campaigns for retail or consumer product brands.
• Basic understanding of digital advertising and social media performance analytics.

Pay: RM4,000.00 - RM5,100.00 per month

Work Location: In person