Asia Region Leader - Sales Director
Location: Malaysia or Singapore
Reports to: International President (Singapore)
Travel: 50–60% across Asia
Employment: Full-time, Permanent
Key Responsibilities
- Lead the overall commercial strategy and business development across Asia.
- Build the regional sales pipeline from scratch, targeting utilities, energy retailers, metering coordinators and large C&I customers.
- Identify market opportunities and drive paid pilot projects and enterprise deals.
- Establish and develop distributor, EPC and strategic channel partnerships.
- Lead complex enterprise sales cycles, from prospecting and negotiations to contract closure.
- Build relationships with CEOs, CFOs, CDOs and other senior decision-makers.
- Own regional revenue targets, sales forecasts, bookings and pipeline management.
- Manage tenders, RFPs and commercial proposals in coordination with technical and pre-sales teams.
- Develop strategic partnerships with technology providers, MDMS providers and system integrators.
- Represent the organisation at industry conferences and events.
- Build and lead the regional commercial team as the business expands.
- Provide market intelligence, competitor insights and regulatory updates to support business strategy and product development.
- Work closely with international leadership, product, pre-sales and delivery teams.
What We Are Looking For
- 15+ years of senior commercial or business development experience in the Asia energy sector.
- Strong experience selling to utilities, energy retailers, metering companies or large enterprise customers.
- Proven track record in consultative and value-based enterprise sales.
- Ability to engage and influence C-suite stakeholders.
- Knowledge of AMI, smart metering or grid-edge technologies.
- Experience closing complex, high-value enterprise deals in the energy, hardware or technology sectors.
- Experience handling tenders, RFPs and commercial negotiations.
- Proven experience establishing C&I and distributor/channel programmes.
- Ability to operate independently in a startup or market-entry environment.
- Experience working with international and cross-functional teams.
Highly Desirable
- Existing senior-level relationships with energy retailers and metering service providers.
- Experience with regulatory requirements, power quality or local compliance.
- Exposure to BESS, EMS or distributed energy resource (DER) markets.
- Experience building a business or leading an early-stage market entry, including team development.
The Ideal Candidate
- Strong hunter mentality with the ability to generate business independently.
- Strategic yet hands-on commercial leader.
- Excellent relationship-building and negotiation skills.
- Strong commercial acumen and forecasting discipline.
- Entrepreneurial mindset with ownership and accountability.
- Resilient and comfortable working in an evolving business environment.