- Kuala Lumpur Federal Territory Malaysia
Working Location
Job Description
Responsibilities
Role scope
• Individual contributor responsible for hands-on experience design, web content and production-ready front-end delivery.
• Work with campaign, creative, measurement and platform partners; do not own enterprise platform architecture or release approvals.
Design and deliver digital experiences
• Translate campaign briefs and client needs into clear journeys, responsive pages and accessible interactions.
• Create prototypes and develop production-ready front-end experiences, including campaign landing pages, activation journeys, calculators and short educational interactions.
• Build reusable components where appropriate; test across relevant devices and browsers; resolve defects; and work with platform partners to release changes through approved processes.
Create effective content
• Write and structure web copy, headlines, explanations and calls to action.
• Work with creatives on concepts and visual assets.
• Keep the destination page consistent with the campaign message and relevant lifecycle moment.
Improve journeys through testing
• Identify friction from campaign click to next action.
• Develop page and content variants for controlled tests.
• Use page and funnel results to recommend and implement improvements with experimentation partners.
Make delivery measurable
• Agree page goals, conversion actions and tracking needs with campaign and measurement partners.
• Implement agreed front-end tracking requirements with measurement and platform partners, verify that key actions are captured, and use the results to improve the experience.
Apply appropriate controls
• Use approved content, components and tools.
• Submit content and code for required reviews and release approvals; do not change product eligibility or suitability rules.
• Partner with relevant teams on decisioning-led experiences rather than owning decisioning models, enterprise pipelines or BI architecture.
Motivations
• Enjoys turning complex financial propositions into simple, useful client experiences.
• Likes combining design, writing and hands-on building, then learning from real usage and test results.
• Works across campaign, creative, measurement and technology teams to take an idea through to a live experience.
Must-have Skills
• User Experience Design
• User Interface Design
• Web Platform
Other Skills
• Copywriting & Content Writing
• User Interface Mock-Ups
• Digital Analytics
• Integrated Campaign Marketing
Key Experiences
• Demonstrated experience taking digital experiences from brief and prototype through production-ready front-end development and release.
• Strong working knowledge of HTML, CSS and JavaScript or TypeScript; experience building responsive, accessible interfaces with a modern front-end framework or component-based approach.
• Ability to create reusable components, integrate approved content and assets, test across devices and browsers, and resolve defects.
• Experience writing or shaping client-facing web content, implementing agreed tracking requirements, and using journey, test or conversion results to improve live experiences.
• Work examples should show both design decisions and hands-on development.
Certifications / Qualifications
• No specific degree or technical certification proposed as mandatory.
• Demonstrated capability through relevant experience and work examples is required.
• Confirm any market-specific mandatory qualification with HR.
Languages
• Written and spoken English sufficient to develop clear client-facing content and collaborate on briefs, reviews and delivery.
• Confirm any additional market-language requirement with the hiring team.
We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.
Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.
Visit our careers website to learn more about us: *************
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