As an Offline Sales Executive, you will expand the brand’s physical footprint in Singapore by spearheading the set-up and management of physical touchpoints, managing field promoters, and driving offline business development including exhibitions, roadshows, and corporate (B2B/BTO) group buys.
Key Responsibilities:
Event & Exhibition Management: Lead end-to-end planning, setting up, and operation of major trade shows, exhibitions (e.g., Smart Home Shows, COMEX), and roadshows to secure consumer touchpoints and maximize on-site conversion.
Retail Store & Kiosk Operations: Strategize, set up, and manage daily operations of physical brand experiential zones, kiosks, and retail storefronts.
Business Development (B2B & BTO): Proactively identify and secure offline sales opportunities through B2B corporate partnerships and BTO (Built-to-Order) Group Buys.
Promoter Management: Recruit, train, schedule, and evaluate external sales promoters/part-timers to ensure high-quality, professional customer consultations at all events.
Pricing & Offline Campaign Planning: Formulate pricing strategies and high-impact, exclusive on-site offline event promotions to drive immediate sales.
Coway, founded in 1989 in South Korea, is a leading provider of water and air purification products.
In Singapore, Coway offers a range of innovative solutions, including water purifiers, air purifiers, and bidet seats, focusing on enhancing health and wellness. The brand is recognized for its advanced filtration technology and strong customer service, aiming to improve the quality of life for urban residents by providing clean drinking water and better indoor air quality.