ONCOCARE MEDICAL PTE. LTD. Hiring! Full Time Digital Marketing Executive in Central Region (Singapore), Earn up to SGD 3,500 - Ricebowl

The Digital Marketing Executive owns the day-to-day management and continuous improvement of the organisation's website and digital presence, and produces a high volume of digital content to raise awareness of our healthcare services and support patient engagement. The role combines hands-on website administration, SEO and analytics with strong digital creative production (graphics, video, written content), working closely with clinical and operational teams to ensure all messaging is accurate, compliant and patient-friendly.

Website Management & Optimization

• Manage the company website end-to-end through the CMS: page creation, updates, publishing, plugin and template maintenance.
• Maintain accuracy of service pages, doctor/specialist profiles, treatment information, contact details, and patient resources.
• Plan and improve site structure, navigation and user journeys (e.g., enquiry, appointment request, referral, international patient pathways).
• Conduct on-page and technical SEO: keyword research, meta titles/descriptions, internal linking, schema markup, page speed, mobile responsiveness, and broken-link checks.
• Run regular website performance reviews and recommend improvements, including A/B testing of landing pages, forms and calls-to-action.
• Create and manage campaign landing pages and enquiry forms, ensuring they are tracked and integrated with CRM or enquiry-handling processes where applicable.
• Work with IT and external vendors on hosting, security, backups, domain/SSL renewals, PDPA-compliant cookie consent, and troubleshooting.
• Ensure all web content complies with healthcare advertising guidelines, PDPA, and internal approval processes.

Digital Content Creation & Production Support

• Produce high-quality digital content for web, social media, email and online campaigns on a consistent publishing schedule.
• Design graphics, infographics, social media posts, banners, e-brochures, e-posters, digital invitations, and presentation materials (e.g., Canva, Adobe Creative Suite).
• Create and edit short-form videos, reels, explainers, event highlights and patient education clips (e.g., CapCut, Premiere Pro); coordinate photo and video shoots.
• Write and edit website copy, blog articles, patient education content, newsletters, captions, and press or announcement content.
• Translate clinical or technical information from healthcare professionals into clear, accurate, patient-friendly content, and obtain sign-off before publishing.
• Maintain a content calendar and a library of reusable templates, brand assets, and approved content.
• Repurpose content across channels (e.g., article → social posts → newsletter → short video) to maximise reach.
• Ensure all creative output adheres to brand guidelines and tone of voice.

Digital Campaigns & Social Media

• Plan, execute and monitor digital campaigns across search, social, email and other online channels, including paid ads (Google Ads, Meta Ads, LinkedIn Ads) where applicable.
• Schedule and publish content on LinkedIn, Facebook, Instagram, YouTube and other relevant platforms.
• Monitor engagement, respond to comments and messages appropriately, and escalate sensitive enquiries or feedback to the relevant team.
• Manage email marketing: build mailing lists, design newsletters, and track open and click-through rates.
• Track and report on campaign and social performance (reach, engagement, leads, conversions, cost per lead) with monthly insights and recommendations.

Event & Outreach Digital Support

• Create digital promotional materials for events, talks, workshops, and outreach activities (e-invites, banners, registration pages, countdown posts).
• Manage online registration forms and event landing pages.
• Provide live social media coverage and post-event content (recaps, photo albums, highlight videos).

Cross-Functional Collaboration

• Work closely with clinicians, nursing, business development, patient liaison and operations teams to gather content and ensure accuracy.
• Coordinate with external vendors, agencies, photographers and videographers as needed.
• Support ad hoc marketing and communications requests.

Requirements

• Diploma or Degree in Marketing, Digital Media, Communications or a related field.
• Prior experience in digital marketing or content creation (healthcare experience is a plus).
• Proficiency in design tools such as Canva, Adobe Create Suite, or similar.
• Hands-on experience with a CMS (WordPress preferred) and basic HTML/CSS knowledge.
• Organised and able to manage multiple projects and deadlines.
• Strong writing, communication, and creative skills.

Our Cancer Centre was established in 2007 to offer the most effective approaches to detection, diagnosis and treatment of cancer. We strive to minister to the physical, psychological and spiritual needs of our patients and their families with proficiency and competence. We emphasise the art of human touch in using the latest medical treatment. We also strive to improve ourselves with continuous professional education and constant innovation. We would like our patient to experience victorious living in spite of cancer.