Joey Yap Group Hiring! Full Time Marketing Manager in Federal Territory - Ricebowl

We are seeking a versatile and results-driven Marketing Manager to lead and execute integrated marketing initiatives across digital platforms and physical events. The ideal candidate has strong expertise in campaign management, sales funnel development, content strategy, email marketing, and customer engagement.

This role requires a balance of creative thinking, strategic planning, and hands-on execution to drive brand growth, increase audience engagement, and improve marketing performance. The successful candidate will also oversee cross-functional teams, manage external partners, and leverage AI tools and emerging technologies to enhance marketing efficiency and effectiveness.

Job Responsibilities

• Strategic Campaign Planning & Execution
• Plan, develop, and execute integrated marketing campaigns across email, social media, e-commerce, and physical events to strengthen brand consistency and maximise audience reach.
• Design and optimise sales funnels, marketing packages, backend systems, and customer communication workflows to improve the customer journey and conversion rates.
• Monitor campaign performance and identify opportunities to improve marketing effectiveness and achieve business objectives.
• Content & Communication Strategy
• Develop and manage engaging, conversion-focused email sequences and social media content calendars aligned with target audiences, platform best practices, and campaign objectives.
• Create compelling, brand-aligned copy for advertisements, landing pages, emails, social media, and websites.
• Apply storytelling techniques and adaptable communication styles to strengthen brand messaging, engage audiences, and drive conversions.
• Creative & Graphic Design Oversight
• Create visually engaging graphics, banners, and marketing materials for social media, email campaigns, and digital advertisements.
• Ensure all creative assets align with brand guidelines, campaign objectives, and platform requirements.
• Leverage creative tools and AI technologies to improve content production efficiency and quality.
• Team & Project Management
• Lead, manage, and coordinate team members across different functions to ensure effective collaboration and timely delivery of marketing initiatives.
• Oversee project timelines, priorities, and deliverables while maintaining quality standards in a fast-paced environment.
• Manage special projects and ad hoc assignments as required.
• Vendor & Partner Management
• Build and maintain strong relationships with vendors, key opinion leaders (KOLs), and production partners to support campaign execution, product sourcing, and event logistics.
• Coordinate external resources, monitor deliverables, and ensure projects are completed on time and to the required standards.
• Customer Engagement & Community Management
• Provide hands-on customer support through Telegram, Facebook Groups, and other relevant communication channels, ensuring timely responses and effective issue resolution.
• Engage with customers and community members to strengthen relationships, encourage participation, and gather valuable feedback.
• Support on-site events when required, engaging with customers and identifying insights to improve future marketing initiatives.
• Event & Community Activation
• Conceptualise and execute creative engagement strategies to drive participation across physical events, online events, and community activities.
• Coordinate event planning, promotional activities, on-site operations, and post-event follow-ups.
• Network with potential clients, KOLs, and strategic partners to expand brand visibility and strengthen community engagement.
  
  

Qualifications & Requirements

• Diploma or Degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of relevant marketing experience, particularly in sales funnel development, digital advertising, social media content, and integrated campaign execution.
• Proven experience in email marketing, marketing automation, and customer journey optimisation.
• Strong copywriting, content development, and communication skills.
• Proficiency in graphic design software, such as Adobe Creative Suite, or equivalent tools.
• Experience using AI tools and marketing technologies is a strong advantage.
• Experience managing marketing events, vendors, and external partners will be an added advantage.
• Excellent communication and interpersonal skills in English; Mandarin proficiency is an advantage.
• Highly adaptable, organised, and comfortable managing multiple projects in a fast-paced environment.
• Willingness to provide hands-on support during events and customer engagement activities when required.
• Only for local citizens.
  
  

Core Competencies

• Integrated Marketing Strategy & Campaign Execution
• Sales Funnel Development & Conversion Optimisation
• Email Marketing & Automation
• Copywriting, Content Strategy & Storytelling
• Social Media Marketing & Content Creation
• AI Tools & Marketing Technology
• Creative Development & Graphic Design
• Cross-Functional Team Leadership
• Vendor, Partner & Logistics Coordination
• Event Planning & On-Site Operations
• Customer Engagement & Community Management
• Project Management & Performance Optimisation
  
  

Location : Mid Valley, Kuala Lumpur

Working Hours : Monday to Friday, 9:30 AM – 5:30 PM; Saturday, 9:30 AM – 1:00 PM

• Only shortlisted candidate will be contacted.