Manager, Social Media
Employment Type: Full-time
Location: Klang Valley, with travel to the main operating site at least 2–3 times a week
Industry: Hospitality & Leisure
About the Role
Our client, a leading hospitality and leisure group in Malaysia, is looking for an experienced Manager, Social Media to lead a team of social media specialists and drive social strategy in support of business-wide objectives. You will own the brand’s voice across platforms, from strategy and content to community, influencers, paid media and crisis management.
Key Responsibilities
1. Strategy & Planning
- Ideate, plan, execute and monitor social media campaigns across TikTok, Instagram, Facebook and other emerging platforms
- Work closely with other business units to develop and implement social media plans aligned with business objectives
- Keep up to date with the travel/tourism landscape, social media trends and tools
2. Content Creation & Curation
- Oversee content planning and production to maintain a brand-appropriate, non-corporate voice
- Create original content hands-on, including being comfortable in front of the camera
- Apply video editing skills to produce engaging short-form content
3. Community Engagement
- Manage community engagement, responding to relevant comments and inquiries across all social accounts
- Set up and monitor social listening to keep a pulse on audience sentiment
4. Influencer Management
- Act as the main point of contact for influencer and KOL partnerships, including product seeding and activations
- Provide clear briefs, manage deliverables and approvals, and handle budgeting and logistics
- Monitor competitor partnerships and influencer trends, and share updates with leadership
5. Team Leadership & Management
- Lead and develop a team of social media specialists, setting direction, priorities and performance standards
6. Advertisement Management (Local & International)
- Plan and execute always-on social media boosting and paid campaigns across local and international markets
- Manage ad budgets and optimise performance
7. Social Media Agency Management & Partnership
- Collaborate with agencies and content creators to develop and deliver social strategy
- Manage agency relationships, briefs and deliverables
8. Crisis Management
- Set up and monitor crisis monitoring processes, and lead the response to social media issues
- Prepare post-campaign, performance and ad-hoc reports with insights and recommendations
Requirements
- Degree or equivalent
- Minimum 7 years of relevant experience in social media and influencer management
- Experience leading a team of at least 5
- Willing to travel to the main operating site at least 2–3 times a week (own transport preferred)
- TikTok-native, with a strong understanding of all major social platforms
- Proven experience in influencer/KOL management
- Experience managing paid social advertising, locally and internationally
- Experience with agency management
- Strong crisis management and community management skills
- Experience with content management tools and social media analytics tools
- Video editing skills required
- Excellent communication, writing and quantitative skills
- Strong project management skills (scheduling, timelines, budgeting)
- Strong problem-solving skills and a positive, “can-do” team player attitude
- Ability to work in a fast-paced, highly creative, cross-functional environment
- Influencer/media PR background a plus
- Bilingual candidates preferred
To Apply
Send your resume to *************
Pay: Up to RM10,000.00 per month
Work Location: In person