BateriHub Hiring! Full Time Marketing Manager in Federal Territory - Ricebowl

Company Description BateriHub is Malaysia’s largest direct-owned car battery retailer, officially recognized by the Malaysia Book of Records. Established in 2011, the company has grown to over 100 branches across Peninsular Malaysia, offering high-quality car batteries with same-day delivery and professional installation. Powered by a fully in-house team, BateriHub focuses on fast, reliable, and customer-centered service to keep drivers on the road with confidence. Team members join a growing brand that values operational excellence, customer satisfaction, and innovation in automotive battery retail.

Job Description:

1.Customer acquisition & conversion

• Develop acquisition strategies by audience, state and store catchment; work with retail teams to translate campaigns into leads and completed sales.
• Track qualified enquiries, appointment/dispatch rates, completed battery replacement orders, acquisition cost and marketing contribution.
• Work with Call Centre and Operations on WhatsApp/CRM/POS lead source tagging, service handoff and reporting.

2.Digital marketing & e-commerce

• Lead SEO, SEM, paid social, organic social, website content and analytics, email campaigns and applicable e-commerce initiatives.
• Manage integrated content and performance campaigns across TikTok, Facebook, Instagram and other relevant channels; optimise based on sales outcomes, not reach alone.
• Plan, monitor and report digital marketing budgets, funnel performance and channel-level results.

3.Social media matrix & local-store growth

• Design a nationwide account architecture for headquarters, pilot branches and approved employee/technician creators, with ownership, brand rules and access controls.
• Launch a branch pilot; provide repeatable content playbooks, employee training, workflows, moderation and localised campaign templates.
• Partner with Regional/Branch Managers to operationalise content production without disrupting service; design participation incentives subject to HR approval.
• Test short video and live-commerce/lead capture formats where relevant; scale only initiatives that demonstrate verifiable enquiries and conversion.

4.Brand, PR, research & strategic planning

• Own annual marketing plans, departmental and individual KPIs, budgets, brand consistency and marketing material standards.
• Monitor automotive battery market trends, customer preferences, competitor activity and reputation; report strategic implications to leadership.
• Manage appropriate media relations, public communications, influencers, sponsorships, partnerships and events with clear objectives and post-campaign evaluation.

5.People leadership & cross-functional execution

• Manage and coach the marketing team; clarify ownership, delivery cadence and performance review processes.
• Coordinate Operations, Call Centre, regional leaders and stores on campaigns, lead handling and customer experience.
• Build reporting dashboards and make monthly recommendations on reallocating spending and expanding or stopping pilot activity.