EY Logistics Hiring! Full Time Digital Marketing and Content Executive in Pulau Pinang, Earn up to MYR 6,000 - Ricebowl

Key Responsibilities

Marketing Strategy and Content Planning

• Develop and execute marketing and content strategies aligned with business goals, brand objectives, and target audiences.
• Prepare monthly content calendars, campaign plans, and production schedules with the Digital Designer.
• Write captions, advertising copy, website content, emails, and video scripts tailored to the customer journey and brand tone of voice.

Social Media Marketing and Community Management

• Schedule and publish approved content across selected platforms, checking copy, links, and campaign details before posting.
• Monitor platform trends, competitor activity, and audience feedback to identify relevant content opportunities.
• Manage community engagement and coordinate customer enquiries or sensitive issues with sales and customer service.

SEO and Paid Advertising

• Research keywords and optimise website copy, page titles, descriptions, headings, and internal links; identify relevant content and backlink opportunities.
• Set up and optimise Google Ads and paid social campaigns, including targeting, keywords, retargeting, bidding, and approved budgets.
• Coordinate technical SEO and campaign tracking requirements with developers or specialists.

Email Marketing and Performance Optimisation

• Create segmented newsletters and lead-nurturing campaigns, and maintain basic email or CRM automation workflows.
• Monitor traffic, engagement, click-through rate, cost per lead, and conversion rate; prepare monthly reports with actionable recommendations and ROI where attributable.
• Run A/B tests with creative support from the Digital Designer, and use campaign results and sales feedback to improve lead quality.

Creative Collaboration and Content Production

• Brief the Digital Designer on campaign objectives, audience, messaging, deliverables, and deadlines; coordinate feedback and approvals.
• Create and adapt basic social media posts, ad visuals, and resizes using approved templates; follow brand guidelines and coordinate more complex designs with the Digital Designer.
• Help plan and carry out straightforward video shoots, including service demonstrations, interviews, and social media clips.
• Perform basic editing of assigned videos, including trimming, sequencing, subtitles, and audio, following the agreed content brief and brand guidelines.

Experience

• Relevant hands-on experience in digital marketing and content creation, supported by campaign examples showing your contribution and results.

Experience in logistics, e-commerce, or marketing to B2B and B2C audiences is an advantage.

Please include campaign examples, writing samples, basic graphic designs, or short videos you have contributed to with your application.

Pay: RM4,000.00 - RM6,000.00 per month

Work Location: In person