CILI KAMPUNG MALAYSIA SDN BHD Hiring! Full Time Brand - Culture Executive in Federal Territory, Earn up to MYR 4,500 - Ricebowl

Job Description: Brand & Culture Executive

Location: Kuala Lumpur, Malaysia

Department: Marketing & Brand

Reports To: Head of Marketing, Continuum Hospitality Group

About Continuum Hospitality Group

Continuum Hospitality Group is one of Malaysia’s fastest-growing F&B groups, managing a diverse portfolio of distinctive restaurant brands including Spice Guys, Cili Kampung, Kikyo, Kyo KL, Benihana, Dash at Desaru, and more.

With a vision to expand across Southeast Asia, Continuum Hospitality Group is building a hospitality ecosystem that champions innovation, experience design, and brand scalability. Our brands span across dining, nightlife, and lifestyle concepts — each crafted with precision to deliver memorable experiences and sustainable growth.

About the Role

The Executive, Brand & Culture Communications supports the planning, production, and publishing of content for Continuum Hospitality Group's group-level brand presence across digital platforms and internal channels. Working closely with the Head of Marketing, this role executes the Continuum content calendar, supports the group brand social accounts, assists in brand recognition initiatives, and helps bring CHG's employee culture to life through coordinated activities and communications. This is a delivery-focused role requiring strong attention to detail, a good eye for brand consistency, and the ability to manage multiple workstreams simultaneously. The incumbent works across Continuum's group brand channels — Instagram, Facebook, LinkedIn, and TikTok — supporting content execution, scheduling, and community management. They work in close coordination with the Head of Marketing and collaborate with vertical marketing teams when Continuum's content intersects with internal brand initiatives.

Key Responsibilities

A. Group Brand Content & Social Media Management

Support the execution of the Continuum group brand content calendar across Instagram, Facebook, LinkedIn, and TikTok.

Draft captions and copy for Continuum group channel posts for Head of Marketing review and approval.

Assist in developing and maintaining content under each of Continuum's content pillars; flag when content gaps arise.

Compile content briefs and shot lists for Creative team production under the direction of the Head of Marketing.

Manage the posting schedule: coordinate approvals, prepare final assets for upload, and publish on time across all Continuum group accounts.

Monitor basic content performance metrics across platforms and compile periodic reports for the Head of Marketing.

Track platform trends and emerging formats; surface relevant observations to the Head of Marketing.

B. Content Production & Shoot Planning

Support the planning and coordination of Continuum group brand content shoots under direction from the Head of Marketing.

Assist with production logistics: compiling call sheets, coordinating schedules, liaising with the Creative team and relevant internal stakeholders.

Track shoot deliverables and follow up on outstanding assets to ensure timely receipt from the Creative team.

Maintain the Continuum content asset library; organise and file completed assets accurately after each shoot.

C. Brand Collaborations & Cross-brand Touchpoints

Research and compile potential brand collaboration opportunities for the Head of Marketing's review — including external lifestyle brands, community partners, and industry organisations relevant to Continuum's positioning.

Support the coordination of approved brand collaborations: liaising with partners, tracking deliverables, and keeping timelines on track.

Assist in facilitating content and communication touchpoints between Continuum group and internal CHG venue brand teams as directed.

D. Awards, Industry Recognition & PR

Research relevant industry awards, recognition programmes, and editorial opportunities for the Head of Marketing's review and shortlisting.

Support the compilation and preparation of award submissions: gathering information, drafting supporting copy, and collating assets before the deadline.

Track submission status and outcomes across all entered awards; maintain an up-to-date log for the Head of Marketing.

Assist in preparing communications and social content around announced wins or brand recognition moments.

E. Employee Culture & Internal Communications

Support the planning and coordination of employee engagement activities and culture activations in collaboration with HR and the Head of Marketing.

Assist with the communications and marketing layer of culture activities: internal promotion, event collateral, logistics support, and content capture on the day.

Draft internal communications content — announcements, event invites, recap posts — for the Head of Marketing's review.

Assist in managing Continuum's employer brand content on LinkedIn and relevant platforms, including people stories, team features, and culture posts.

Bring creative suggestions for employee engagement activities to the Head of Marketing; support the execution of approved initiatives from brief through to delivery.

F. Website & Digital Brand Presence

Support the maintenance of the Continuum group website: flagging outdated content, drafting copy updates for review, and coordinating minor content changes with the relevant team.

Assist in keeping Continuum's digital presence consistent across owned channels — website, social, LinkedIn, and relevant external listings.

Compile content or copy updates as directed by the Head of Marketing and coordinate their execution with the relevant internal or external stakeholders.

G. Budget Management

Support budget tracking for Continuum group brand and culture activities; log expenses accurately and flag any budget-related concerns to the Head of Marketing.

Assist in preparing cost estimates for planned activities as directed; ensure no spend is committed without prior approval.

As part of the CHG Marketing & Brand team, the Executive, Brand & Culture Communications is equally responsible for the following alongside all team members:

Uphold CHG's brand identity, visual standards, and tone of voice across all Continuum group brand outputs without exception.
Collaborate constructively with peers across brand, creative, performance marketing, and HR functions; Continuum's brand is a team effort.
Attend and contribute meaningfully to all team meetings, planning sessions, and briefings.
Communicate proactively — surface blockers early, share updates without being asked, and close loops on open items.
Maintain confidentiality of all business-sensitive information, upcoming announcements, and internal strategies.
Support new team members during onboarding and contribute to a positive, collaborative team culture.

Pay: RM3,500.00 - RM4,500.00 per month

Work Location: In person