- Jalan Sultan Ismail Bukit Bintang WP Kuala Lumpur Malaysia 55100
Bluemedia Malaysia Hiring! Full Time Game - App User Acquisition Specialist in WP Kuala Lumpur - Ricebowl
Posted
2 days ago • Closing
1 Oct 2026
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Working Location
Job Description
Requirements
- Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field.
- Minimum 2 years of relevant experience in User Acquisition, Performance Marketing, Digital Advertising, or Media Buying, preferably within themobile gaming or app industry.
- Previous hands-on experience managing mobile game or app user acquisition campaigns is highly preferred.
- Strong analytical, problem-solving, communication, and project management skills, with the ability to work independently and collaborate effectively across regional teams.
- Professional working proficiency in China (Mandarin) 中文 is required, as the role involves regular business communication and collaboration with Mandarin-speaking clients and regional stakeholders.
- Professional working proficiency in English is also required for day-to-day communication and cross-regional collaboration.
- Proficiency in Bahasa Melayu is an advantage.
Responsibilities
- Manage and optimize paid advertising for gaming clients across major overseas platforms including Google, Meta, TikTok, and Moloco.
- Develop campaign strategies, budget plans, and KPI frameworks (CPI, ROAS, LTV, retention, etc.) based on game genre characteristics (casual, RPG, mini-games, etc.) and business objectives.
- Analyze campaign performance using attribution platforms (AppsFlyer, Adjust) and deliver optimization strategies and execution plans aligned with the full game lifecycle.
- Proactively collaborate with creative teams to propose ad creative directions and iteration recommendations, ensuring alignment between creative style, gameplay presentation, and audience strategy; familiarity with AI tools and creative production is a plus.
- Produce regular performance reports, post-campaign reviews, and strategic retrospectives; independently participate in client communications and mid-to-large scale proposal presentations
Benefits
- Annual Leave
- EPF
- SOCSO
- EIS
- Others
How to get to this company by public transport?
Bukit Bintang
Nearby Public Transportation
MRT - BUKIT BINTANG
0.3 km
MRL - BUKIT BINTANG
0.3 km
MRL - RAJA CHULAN
0.4 km
MRL - IMBI
0.6 km
LRT - PLAZA RAKYAT
0.8 km
MRL - HANG TUAH
0.9 km
LRT - HANG TUAH
0.9 km
MRT - MERDEKA
1.0 km
MRL - BUKIT NANAS
1.0 km
MRT - CONLAY
1.1 km
LRT - DANG WANGI
1.3 km
LRT - MASJID JAMEK
1.3 km
LRT - KLCC
1.3 km
MRT - TUN RAZAK EXCHANGE
1.4 km
MRL - MAHARAJALELA
1.4 km
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