Job Summary
Lead the development and execution of marketing strategies and corporate branding initiatives to enhance company visibility. Conduct industry research and market intelligence in renewable energy sectors. Manage marketing communications and support business units with marketing materials and stakeholder coordination.
Responsibilities
Develop and execute marketing plans aligned with company business objectives and regional priorities to drive growth and brand recognition
Support corporate branding and positioning to increase visibility and recognition in target markets
Plan and coordinate marketing campaigns, corporate events, exhibitions, and promotional activities to engage stakeholders
Monitor and evaluate the effectiveness of marketing initiatives and recommend improvements for greater impact
Develop and manage corporate communication materials including company profiles, presentations, brochures, promotional content, and digital communications to ensure consistent brand messaging
Coordinate preparation and publication of corporate news, business updates, and marketing materials across relevant channels to maintain stakeholder engagement
Collaborate with internal stakeholders and external service providers to develop marketing content and publicity activities that support business goals
Conduct market research and industry analysis in renewable energy, solar PV, energy storage, smart metering, and related sectors to identify trends and opportunities
Monitor industry developments, emerging technologies, competitors, and policy changes to inform strategic decisions
Prepare market intelligence reports, industry summaries, and presentations to support management’s business planning and decision-making
Identify market opportunities and provide actionable insights to support business units’ strategic initiatives
Collaborate with business units to understand marketing and communication needs and develop tailored presentations, proposals, and marketing materials for customers, partners, and external stakeholders
Coordinate marketing and communication activities with internal teams, external partners, and service providers to ensure seamless execution
Support cross-functional initiatives and special projects assigned by management to achieve organizational objectives
Establish and maintain marketing activity plans, timelines, and deliverables to ensure timely execution
Coordinate marketing budgets, resources, and external vendors to optimize campaign effectiveness
Track progress and measure the effectiveness of marketing initiatives, providing periodic updates to management
Ensure marketing activities are delivered within agreed timelines and aligned with business priorities
Preferred competencies and qualifications
Bachelor’s degree in marketing, Communications, Business Administration, Media Studies, or related discipline
At least 6 years of relevant experience in marketing communications, corporate communications, branding, market research, or related functions
Experience managing marketing or communications projects independently and coordinating multiple stakeholders
Prior experience in energy, renewable energy, technology, or industrial sectors is advantageous
Exposure to international or cross-cultural working environments is beneficial
Proficiency in Microsoft Office applications, particularly PowerPoint, Excel, and Word
Familiarity with digital communications, content management, and corporate publicity channels is advantageous
Strong written and verbal communication skills in English and Mandarin to coordinate with regional teams and stakeholders
Strong research, analytical, and information synthesis capabilities
Ability to develop professional marketing materials, reports, and business presentations
Good organisational, project management, and stakeholder coordination skills
Ability to work independently, manage competing priorities, and deliver results in a cross-functional environment