Content Creator (Marketing and Campaigns)

Koocester Group, Singapore

About the role

Koocester is a luxury lifestyle media platform covering homes, business, food, autos and wealth. We are looking for a marketing-minded Content Creator who plans campaigns, not just posts.

You will turn a business goal into a campaign plan, create the content that carries it, and measure whether it brought in views, engagement and qualified leads.

What you will do

1. Plan campaigns

• Build monthly campaign plans from search demand, trends, the calendar and what competitors are winning with
• Set the goal, audience, message, channels and success measures for every campaign before anything is shot
• Turn each campaign into a content calendar with clear hooks, formats and calls to action

2. Create and run the content

• Write scripts, direct shoots and handle on-ground execution for short and long form video
• Write hooks, captions and calls to action that move people to act
• Brief editors and work with producers and sales so content goes live on time

3. Drive leads, not just views

• Connect content to lead forms, landing pages and funnel links
• Make sure every piece answers one question: what should the viewer do next?

4. Measure and improve

• Review views, retention, engagement and leads every week
• Report what worked, what did not, and what the next campaign will change
• Test new hooks, formats and offers quickly

What success looks like

• Campaigns planned ahead, each with a clear goal and a measured result
• Consistent weekly content output
• Growing views, retention and leads from one campaign to the next
• A clear contribution to client results and revenue

What we are looking for

• At least 2 years in marketing, content marketing or social media marketing
• Experience planning and running campaigns from start to finish, organic and paid social
• Strong grasp of Instagram, TikTok and YouTube, hooks, storytelling and audience behaviour
• Comfortable with numbers: you can read a dashboard and know what to change
• Hands-on: happy to be on shoots and in the edit, not only in planning
• Organised, fast and accountable for your own output

Why Koocester

• Your campaigns directly drive revenue for real founders and brands
• A fast-paced team with no slow corporate cycles
• Room to own campaigns from idea to result