- Singapore
Singtel Hiring! Full Time Product Marketing Manager in , Earn up to SGD 7,500 - Ricebowl
Working Location
Job Description
Responsibilities
As the
Product Marketing Manager
, you will own product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.
You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximize customer acquisition, retention and profitability.
How You will Make An Impact:
Own the end-to-end product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalization.
Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
Define and improve business processes to enhance product governance and operational efficiency.
Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
Present commercial recommendations and performance updates to key stakeholders and senior management.
Skills for Success:
Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
Experience managing product portfolios, pricing strategies and go-to-market initiatives.
Strong commercial acumen with experience managing product P&L and business performance.
Experience developing business cases, product strategies and lifecycle management plans.
Strong analytical skills with the ability to translate data into commercial insights and business decisions.
Experience conducting market research and competitive analysis.
Strong project management and execution capabilities.
Excellent stakeholder management and cross-functional collaboration skills.
Strong presentation, communication and strategic storytelling skills.
Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.
The Singtel Group is Asia's leading communications group, providing a wide spectrum of multimedia and infocomms technology (ICT) solutions across 3 global business units.
Group Consumer focuses on next-generation communication, infotainment and technology services to consumers and small businesses. Group Enterprise provides innovative and comprehensive ICT solutions, i.e. satellite services, international data and managed services, cloud computing, enterprise mobility services, and end-to-end solutions. Group Digital L!fe strives to bring people together with a cutting edge mix of digital services such as NextGen TV, e-books, music, digital concierge, cloud-based gaming and hyperlocal content.
Headquartered in Singapore, Singtel’s 130 years of operating experience has played a pivotal role in the country’s transformation into a major communications hub. Our Australian arm, Optus is an innovative leader in integrated telecommunications. Through our strategic investments in five regional mobile operators, Telkomsel, Globe Telecom, Advanced Info Service, PBTL, and Bharti Airtel, we are a major communications player in Asia and Africa.
Singtel is the largest listed company on the Singapore Exchange by market capitalisation. We have a vast network of offices in countries and territories throughout Asia Pacific, in Europe, USA and Australia. The Group employs more than 21,000 staff worldwide and has served 468 million mobile customers globally as of 31 March 2013.
Product Marketing Manager
, you will own product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.
You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximize customer acquisition, retention and profitability.
How You will Make An Impact:
Own the end-to-end product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalization.
Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
Define and improve business processes to enhance product governance and operational efficiency.
Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
Present commercial recommendations and performance updates to key stakeholders and senior management.
Skills for Success:
Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
Experience managing product portfolios, pricing strategies and go-to-market initiatives.
Strong commercial acumen with experience managing product P&L and business performance.
Experience developing business cases, product strategies and lifecycle management plans.
Strong analytical skills with the ability to translate data into commercial insights and business decisions.
Experience conducting market research and competitive analysis.
Strong project management and execution capabilities.
Excellent stakeholder management and cross-functional collaboration skills.
Strong presentation, communication and strategic storytelling skills.
Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.
The Singtel Group is Asia's leading communications group, providing a wide spectrum of multimedia and infocomms technology (ICT) solutions across 3 global business units.
Group Consumer focuses on next-generation communication, infotainment and technology services to consumers and small businesses. Group Enterprise provides innovative and comprehensive ICT solutions, i.e. satellite services, international data and managed services, cloud computing, enterprise mobility services, and end-to-end solutions. Group Digital L!fe strives to bring people together with a cutting edge mix of digital services such as NextGen TV, e-books, music, digital concierge, cloud-based gaming and hyperlocal content.
Headquartered in Singapore, Singtel’s 130 years of operating experience has played a pivotal role in the country’s transformation into a major communications hub. Our Australian arm, Optus is an innovative leader in integrated telecommunications. Through our strategic investments in five regional mobile operators, Telkomsel, Globe Telecom, Advanced Info Service, PBTL, and Bharti Airtel, we are a major communications player in Asia and Africa.
Singtel is the largest listed company on the Singapore Exchange by market capitalisation. We have a vast network of offices in countries and territories throughout Asia Pacific, in Europe, USA and Australia. The Group employs more than 21,000 staff worldwide and has served 468 million mobile customers globally as of 31 March 2013.
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