About Roganic Hong Kong
Founded by Chef Simon Rogan MBE, Roganic Hong Kong holds both a MICHELIN Star and a MICHELIN Green Star for its pioneering commitment to farm-to-table dining, local produce sourcing, and culinary innovation. Located in our sustainably designed home at Lee Garden One, we bridge world-class gastronomy with conscious luxury.
We are seeking a visually driven, digital-native Social Media & Marketing Executive / Manager to lead our digital storytelling, craft compelling social content, and execute marketing strategies that elevate our brand presence locally and internationally.
Key Responsibilities
Content Creation & Social Media Management
- End-to-End Content Production: Capture, edit, and publish high-quality photography, short-form video (Reels, Shorts), and engaging copy that reflects Roganic’s brand aesthetics and sustainable ethos.
- Channel Ownership: Manage day-to-day operations across Instagram, Facebook, Xiaohongshu (RED), and newsletter channels.
- Community Management: Engage directly with followers, respond to inquiries/comments, and foster an active digital community of food enthusiasts and industry leaders.
- Editorial Calendar: Plan, maintain, and execute monthly content calendars aligned with seasonal menu updates, local producer spotlights, guest chef collaborations, and team highlights.
Integrated Marketing & Campaigns
- Develop and implement creative digital marketing campaigns to drive cover counts, promote private dining, and launch seasonal tasting menus.
- Manage digital platforms, including website maintenance, SEO performance, Google Business profile, and third-party booking systems.
- Monitor and manage paid social ad spend, optimizing targeting and performance metrics to maximize ROI.
PR, Partnerships & Collaborations
- Work closely with our external PR agency to support press shoots, media tastings, and influencer visits.
- Identify, pitch, and execute brand partnerships with lifestyle, and eco-conscious brands aligned with our values.
- Track press coverage, social mentions, and online reviews, compiling monthly media reports for executive leadership.
Requirements & Qualifications
- Experience:
- Executive Level: 2–3 years in social media management, content creation, or digital marketing (preferably in hospitality, luxury retail, or lifestyle F&B).
- Manager Level: 4+ years of hands-on digital marketing and brand leadership in premium F&B or hospitality.
- Creative Skillset: Expert proficiency in short-form video creation/editing (CapCut, Adobe Premiere, or Lightroom) and mobile photography. Basic graphic design skills (Canva / Adobe Creative Suite) are a must.
- Language Skills: Native or fluent in written and spoken English and Cantonese (Proficiency in Mandarin is an advantage).
- Mindset: Self-motivated, hyper-organized, and adaptable to the fast-paced nature of high-end dining operations.
How to Apply
If you have a sharp eye for aesthetic content and a passion for fine dining, we want to hear from you! Please submit your CV to *************
Roganic is an equal opportunity employer. All applications will be treated with strict confidentiality.
Pay: From $25,000.00 per month
Benefits:
- Employee discount
- Maternity leave
- Medical Insurance
- Paid sick time
Work Location: In person