- 台北市, 台灣 台灣
Working Location
Job Description
Responsibilities
Your role:
• Support Marketing Manager to develop commercial plan including category strategy, NPD launch, and brand communication, to accelerate business growth and achieve sales target.
• Develop annual marketing plan (ATL&BTL) with portfolio management to deliver sales target with market share gain. Lead and coordinate across functions to translate marketing strategies into implementation tactics.
• Collect and analyze market dynamic, consumer insights, and competition strategies to make recommendations to management team. Propose brand positioning, communication angles, media mix to strengthen brand equity and drive sales.
• Develop or adapt brand communication materials and ensure high quality of execution to meet brand KPIs and deadline.
• Co-work with sales team to prepare sales forecasts, monitor sales, control pricing and promotion across channels, and manage A&P budget to maximize output.
• Work cross-functionally with local/regional marketing, sales, finance, supply chain, legal to proactively come out solution and maximize business result.
You're the right fit if:
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
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