DRSCALP PTE. LTD. Hiring! Full Time Marketing - Partnerships Manager in Central Region (Singapore), Earn up to SGD 3,600 - Ricebowl

Dr Scalp is a Singapore scalp and hair care brand with two studios, at Raffles City and The Centrepoint, and our own range of scalp and hair care products.

We use AI scalp scanning to show people what’s actually happening on their scalp, then treat it. It’s genuinely interesting to look at, and almost nobody has seen it before. We’re rebuilding this brand from the ground up, and a second AWHL brand joins in the next 6 to 12 months. What you build here is the foundation for both.

The Role

You own how Dr Scalp gets sold. The plan, the calendar, the promotions, the events, the partnerships, and the two people who execute them.

This is not a brief-writing job. Half of it is offline: roadshows, mall activations, visual merchandising, and picking up the phone to companies who have never heard of us. The other half is online, where you set the offer and the mechanic and your team builds it.

What You’ll Do

Plan it:

Own the marketing plan and a rolling campaign calendar at least a quarter ahead

Decide what each month is trying to achieve, and what the promotion is

Brief every campaign properly: objective, audience, offer, mechanic, dates, channels, who does what by when

Keep the calendar clear of collisions, between Dr Scalp promos and later between AWHL brands

Run it online:

Set every website and marketplace promotion. You decide the offer, dates and target, e-commerce builds it

Brief and approve every EDM

Manage the performance marketing agency: budget, targets, weekly review, and the call on whether to keep them

Decide when paid media comes in-house, build the case for it, and run the transition when it does

Own the acquisition numbers. Cost per lead, cost per customer, return on ad spend

Run it offline:

Plan and run roadshows, launch events and in-mall activations, from permit

application to teardown

Own visual merchandising across both studios

Own in-studio collateral. What exists, where it sits, when it gets refreshed

Work the mall marketing teams for tenant campaigns and promotional slots

Open new doors:

Build and work a pipeline of referral, collaboration and corporate partners

Corporate wellness packages, workplace screening events, staff perk programmes

Referral partnerships with salons, clinics, gyms, bridal studios and postnatal

services

Negotiate the terms, hand them up for signature, and own the renewal

Carry a partnership revenue target, reported separately from retail

Manage creators and suppliers:

Source, brief and manage KOLs and paid creators, and measure what each one

actually delivered

Source, onboard and manage affiliates, including commission structure and

tracking

Manage the freelance brand designer and any agency we engage

Lead the team

Manage the Social Media & Content Designer and the E-commerce & CRM

Executive

Grow the team as the brand does. Scope the roles, write the briefs, and hire

the people

Run the weekly marketing meeting, the monthly review and the quarterly plan

Hold the quarterly performance reviews against each person's role standard

Own the numbers

Spend the quarterly budget and answer for the return on it monthly

Check every promotion for margin before it goes live

Approve health and results claims across every channel, once you know the brand

well enough that we hand that over

Report weekly on spend and campaign status, monthly on revenue against plan

and the partnership pipeline, quarterly on the plan for the next three months

Who We’re Looking For

4 to 6 years in marketing, including at least one year owning a plan and a budget

rather than executing someone else's

You've run both sides. An offline activation and a paid campaign, not only one of

them

You've closed a partnership or corporate deal yourself. Tell us how you found them

and what you offered

You've managed people or agencies, and can tell us what you did when someone

underdelivered

You can hold a media agency to account. You know how a campaign is structured,

what attribution is telling you, and what a well-run account looks like, even if you

are not the one building it

You read the numbers before forming the opinion

You can write a brief that a designer and a media buyer both understand

Retail, beauty, wellness or F&B experience is a plus, not a requirement

This Role Is Not For You If…

You were hoping someone else would do the cold outreach

You need a big budget to be effective

You've only ever briefed agencies and never built a campaign yourself

You think marketing ends when the campaign goes live

You want a clean, finished brand to work with rather than one being rebuilt

You're looking for a slow, structured corporate environment