Company Description Tin City Impact (TCI) is an end-to-end digital creative agency focused on driving revenue, branding, and engagement impact for clients across diverse industries. The team is composed of highly motivated industry experts who help clients sell more and worry less by managing core aspects of their digital presence. TCI provides integrated services including brand and marketing strategy, digital platforms management, lead generation and sales, paid digital advertising, web development, SEO, and creative production. The agency values high performance, collaboration, and creativity, offering team members the opportunity to work on varied projects and grow their digital expertise. Joining TCI means contributing to meaningful client outcomes in a dynamic and fast-paced environment.
Role Description The Digital Marketing Lead is a full-time, on-site role based in Greater Kuala Lumpur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive brand awareness, engagement, and measurable results for clients. Day-to-day tasks include developing digital marketing strategies, overseeing social media and online marketing initiatives, analyzing performance data, and providing insights to refine campaigns. The Digital Marketing Lead will collaborate closely with creative, content, and web development teams, manage client expectations, and ensure timely delivery of campaigns and reports. This position also involves staying current with digital trends, testing new tools and tactics, and mentoring team members to uphold best practices.
Qualifications
- Strong expertise in Digital Marketing and Online Marketing, with a track record of planning and leading multi-channel campaigns.
- Practical experience in Social Media Marketing, including content planning, audience growth, and engagement optimization.
- Proficiency in Web Analytics, with the ability to interpret data, generate reports, and translate insights into actionable strategies.
- Excellent Communication skills, including clear client communication, cross-functional collaboration, and concise reporting.
- Knowledge of SEO, paid digital advertising, and lead generation tactics is highly beneficial.
- Experience working in or with agencies and managing multiple client projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Ability to work on-site in Greater Kuala Lumpur and thrive in a fast-paced, team-oriented environment.