TPY Creation Hiring! Full Time Social Media Strategist in Federal Territory - Ricebowl

ABOUT THE ROLE

This role is designed to filter out mechanical executioners and identify true strategists who can drive traffic and conversions through structured funnel thinking.

WHAT YOU'LL DO

• Multi-Platform Management: Oversee core social media channels including Facebook, Instagram, TikTok, and Telegram, ensuring a minimalist, high-contrast visual identity and strict brand tone consistency.
• Traffic & Growth Strategy (Views): Develop top-of-funnel exposure strategies. Master platform algorithms to maximize organic reach and audience retention through calculated hooks and content mechanics.
• Funnel-Driven Campaigns: Structure multi-funnel architectures, partitioning campaigns into awareness, interest, and action stages to build high-impact online marketing events.
• Direct Response & Chat Routing: Drive bottom-of-funnel performance by routing engagement and paid traffic into direct messaging (DM) streams and Telegram inquiries, rather than relying on pure vanity metrics.
• Platform Expansion & Exploration: Continuously monitor and test emerging social platforms or community networks to identify untapped traffic pools. Assess their viability for integration into our multi-layered marketing ecosystem.
• Standardized Operations (SOP): Follow and optimize detailed department operating systems. Utilize Notion for procedural databases, Canva for visual blueprints, and maintain strict compliance with standardized behavioral routines.
• Data Tracking & Analytics: Manage granular tracking parameters using Excel or Google Sheets to monitor conversions, click-through rates, and daily metrics, iterating content direction based on hard data.

WHAT WE'RE LOOKING FOR

• 1+ year of experience in Social Media Marketing (SMM) with proven case studies in scaling traffic and executing successful multi-platform campaigns.
• Deep understanding of cross-platform ecosystems (e.g., TikTok's fast-paced reach vs. FB/IG's trust-building environment).
• Strongly data-driven and goal-oriented; capable of moving beyond 'just posting' to actively transforming social traffic into direct business interactions.
• Proficient in building tracking sheets and utilizing digital workflow platforms (Notion, Canva, Excel/Google Sheets).
• English, Mandarin, and Bahasa required.

BENEFITS

• Salary negotiable based on experience and skill level
• Bonus and salary increment opportunities
• EPF / SOCSO
• Office conveniently located with LRT access
• Petrol, lunch & parking allowance
• Medical leave & medical allowance
• Annual leave & public holidays