ADVOCADO PTE. LTD. Hiring! Full Time Merchant Growth Lead in , Earn up to SGD 7,000 - Ricebowl

The role

Advocado is one of Singapore's leading customer loyalty platforms for F&B and retail. More than 800 merchants use it, including top F&B brands such as Dian Xiao Er, Song Fa and Wang Cafe.

Awesome Free (AF) is Advocado's deals platform. It connects Singapore F&B brands with customers hunting for deals. Merchants stay when they can see the platform paying them back. You own the merchant side of the business, end to end: the strategy, winning new merchants, and keeping them.

By 31 Dec 2026, success looks like: 2x the merchants and 2x the offers live on the platform, with retention holding steady or improving.

1. GTM strategy and engine

• Refine our go-to-market (GTM) strategy. Tighten our ideal customer profile (ICP) based on the merchants who actually get a return and stay. Sharpen our positioning against the merchant's real alternatives (ads, delivery apps, doing nothing). Turn it into a pitch that starts from the merchant's problem, not our features.
• Own the merchant-facing tools: pitch deck, landing page, B2B ads, onboarding flow and the customer service review deck.
• Report every week on pipeline, acquisition and retention. Feed what you learn back into the ICP, messaging and pricing.

2. Merchant acquisition

• Hit 2x merchants and 2x offers live by end of 2026.
• Build and run a repeatable pipeline: prospecting, outreach, closing and onboarding.
• Qualify hard against the ICP. A merchant who fits is worth more than three who churn.
• Get offers live fast and make them strong enough to be redeemed from day one.

3. Merchant retention

• Grow the share of merchants still active at month 1, month 2 and month 3. Grow the share who earn back more than they spend (ROI > 1).
• Shape how merchants see our value over time, beyond one-off redemptions, so that renewing is the obvious choice.
• Run regular ROI reviews with merchants. Recommend whether to fix the offer or scale it, and use our pricing levers when the numbers fall short.
• When a merchant isn't a good fit, help them leave on good terms.

What we're looking for

• 3–5+ years in B2B sales, GTM or account management, ideally with SMB, F&B or marketplace merchants.
• You've built a GTM playbook from scratch, including ICP, positioning and pitch, and carried a number against it.
• Equally strong at winning new merchants and managing existing accounts.
• Comfortable with data, and able to explain ROI and payback to a business owner in plain terms.
• Bonus: a network in Singapore F&B, or startup or marketplace experience.

Pay: $5,000.00 - $7,000.00 per month

Experience:

• B2B sales, GTM or account management: 1 year (Preferred)

Work Location: Hybrid remote in Singapore