Love Knot Hiring! Full Time Fashion Marketing Lead (Social Media - Content) in Selangor - Ricebowl

Marketing Lead (Content & Social Media) — Love Knot

Kuala Lumpur, Malaysia | Full-time | Reports to Founders

About Love Knot Label

Love Knot is a Malaysian women’s fashion brand built on community, authenticity, and content that connects. We’re entering an exciting growth phase — our social presence is gaining real momentum, and we’re looking for someone to lead that charge.

The Role

We’re hiring a Marketing Lead (Content & Social Media) to own our content strategy and marketing execution across our brand and founder platforms, direct a small content team, and run the campaigns and events that bring our community closer to the brand. This is a high-ownership role for someone who thinks in both strategy and execution — equally comfortable planning a content calendar and being hands-on when a shoot or event needs it.

What You’ll Do

Content & Social Strategy

• Own social content strategy and editorial calendars across @loveknotlabel, @melodyychong, and @cspang2125
• Direct our content support team (editor and/or interns), reviewing and approving output against brand standards
• Maintain our content pillar mix (Founder/BTS, Product Love, Community, Behind LK) and brand voice across all three accounts
• Coordinate with our product and content teams on weekly video output

Website & Visual Content

• Own website content, product photography direction, and website banners
• Ensure visual consistency across e-commerce and social touchpoints

Marketing Campaigns

• Plan and execute marketing campaigns, including merchandise planning and sourcing for seasonal and collaboration drops
• Partner with founders on campaign concepts and timelines

Community Events

• Plan and run 3–4 community events per year, end-to-end — from concept to on-the-ground execution

Performance & Reporting

• Track content and campaign performance; report monthly on what’s working and why
• Use data to continuously refine strategy

What You Bring

• 2–4+ years managing social media and content for a consumer, fashion, or D2C brand (in-house or agency)
• Proven experience planning and executing marketing campaigns and/or live events
• Strong eye for visual storytelling — you can direct a shoot, give feedback on a cut, and spot a scroll-stopping hook
• Experience managing or directing junior team members / interns
• Comfortable juggling multiple brand voices and priorities at once
• Data-literate — you tie content decisions to engagement and conversion, not just instinct
• A genuine interest in fashion, community-building, and founder-led brands is a big plus

Why Join Us

• Shape the content strategy for a fashion brand at a pivotal growth inflection point
• Direct ownership over three connected brand platforms, not just one account
• Work closely with founders in a fast-moving, hands-on environment
• Room to grow as the team and brand scale