- Hong Kong Hong Kong

Working Location
Job Description
Responsibilities
Hong Kong (International) Eye Care Group Limited
Job duties:
Hands-on experience in Google Ads and META campaign management and analytics platforms (GA4, SEMrush, or equivalent reporting tools)
Hands-on experience in Paid Search, Paid Social, Display, SEO, GEO, AIO, A/B testing and campaign optimization
Lead end-to-end digital marketing campaigns to maximize ROI, conversions, and customer acquisition
Measure and report performance of all marketing campaigns, and assess against goals ROI and KPIs
Analyze market trends, competitors’ performance and activities and develop strategic responses
Lead and monitor the marketing team in implementing all rounded marketing strategies
Prepare data-driven analysis and reports to drive campaign effectiveness
Collaborate with cross-functions teams to align campaign strategies with business objectives
Perform other duties as assigned by Brand & Marketing Manager
Requirements:
Bachelor’s degree, preferably in Business/ Marketing/ Statistics/ Media/ Public Relations/ Communications/ advertising or other related disciplines
Minimum 4 years of proven experience in digital marketing, including at least 1 year in a supervisory or leadership capacity
Rich track record of planning and executing high-impact campaigns across SEO, SEM, display advertising, and social media marketing
Strong background in optimizing user journeys through data-driven A/B testing and strategic landing page development
Experience in the medical industry or relevant roles is an advantage
Attentive to details, figure sensitive, strong analytical skills, ROI driven
Good understanding of business operations, project management, time management, strong presentation and leadership skills
Good team players with prior experience in supervising or leading subordinates
Benefits:
Birthday leave
Medical insurance
Annual discretionary bonus
Young and dynamic marketing team
Thorough training in medical aspect
Special offer of eye treatment for staff and family
C-MER is an Equal Opportunities Employer. Personal data provided by job applicants will be used for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months.
C-MER 是平等機會僱主。 求職者提供的個人資料將僅供招聘之用。 八週內未收到通知的求職者被視為他們的申請不成功,所有相關信息將在我們的檔案中保存24 個月。
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