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Kuubiik Hiring! Full Time APAC Marketing Lead (SaaS) in - Ricebowl

APAC Marketing Lead (SaaS)

Kuubiik

Singapore

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Working Location

  • Singapore

Job Description

Responsibilities

Company Description

kuubiik is a global consulting company headquartered in Singapore, offering outsourcing and project-based solutions across all business functions in over 150 countries. With a diverse team spanning Asia, Europe, and the Americas, kuubiik has earned the trust of renowned brands like Google, TikTok, HP, and TELUS. Focused on flexibility, kuubiik offers hourly or full-time outsourcing services tailored to meet client needs. The company emphasizes collaboration and innovation, delivering customized solutions at competitive rates.


Role Overview:

  • Employment: Full-Time
  • Type: Permanent
  • Working Hours: Monday - Friday l 9:00 AM - 5:00 PM SGT
  • Monthly Basic Salary: SGD 6,000 - 9,000 / Month
  • Location: Onsite, Singapore


Key Responsibilities

  • Strategic Ownership: Formulate and execute APAC marketing strategy covering brand, content, demand gen, community, and GTM.
  • Product Positioning: Define clear, audience-tailored messaging for developers, enterprise decision-makers, researchers, and ecosystem partners.
  • Multi-Channel Engagement: Build and scale our presence across social platforms (LinkedIn, X, YouTube), community hubs (Discord, Reddit), and local developer groups.
  • Content & Video Production: Create high-impact technical and non-technical content in written and video formats, spanning short-form social posts to long-form explainers.
  • Pipeline & Demand Generation: Own the regional marketing funnel from top-of-funnel brand awareness through lead capture and conversion.
  • Ecosystem Building: Establish strong ties with regional press, industry analysts, research labs, and event organizers across the AI, robotics, and deep tech spaces.
  • Scalable Operations: Leverage marketing automation tools to streamline community outreach and lead capture across multiple APAC time zones.


Requirements:

  • Proven experience leading end-to-end B2B SaaS or technical product marketing within the APAC market.
  • A strong background in crafting core product narratives, not just managing campaign mechanics.
  • Demonstrated success building early-stage communities, audiences, or commercial pipelines in APAC.
  • Outstanding writing skills capable of producing everything from executive copy to technical explainers with minimal revision.
  • Hands-on experience producing or directing engaging video content (social clips, technical demos, etc.).
  • Strong analytical instincts to measure performance, track conversion, and pivot strategies based on data.
  • Active connections across the APAC AI, robotics, or deep tech communities.


Bonus Points

  • Experience in developer tools, open-source software, or AI infrastructure.
  • Familiarity with hardware-adjacent industries, robotics, or deep tech verticals.
  • Prior experience collaborating with distributed teams in global organizations.


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