Kitaphone Hiring! Full Time Growth Marketer in Federal Territory - Ricebowl

Company Description KitaPhone is a Malaysian startup focused on making international calling simpler and more accessible. The product allows users to place international calls directly from a web browser, without installing apps, changing SIM cards, or committing to subscriptions users only pay for what they use. As services like Skype disappear, KitaPhone is rethinking internet calling to be faster, simpler, and built for the modern web. The team in Kuala Lumpur, Malaysia is driven by a clear mission: make calling anyone, anywhere, as easy as opening a website. KitaPhone offers an opportunity to contribute to a product with global reach and a clear, user-centric vision.

Role Description The Growth Marketer will be responsible for planning, executing, and optimizing data-driven campaigns to acquire, engage, and retain users for KitaPhone. Day-to-day tasks include designing and running growth experiments, analyzing user behavior and funnel performance, and identifying opportunities to improve activation, conversion, and retention. The role will involve developing lead generation initiatives, managing performance and digital marketing channels, and collaborating closely with product and engineering to implement growth tactics across the website and product experience. This is a full-time, on-site role based in Greater Kuala Lumpur, requiring close collaboration with the founding team and a hands-on approach to building and scaling growth processes.

Qualifications

• Strong skills in Growth Marketing and Growth Hacking, with experience designing and executing experiments to drive user acquisition and retention.
• Proficiency in Marketing Analytics and Web Analytics, including setting up tracking, analyzing data, and translating insights into actionable strategies.
• Experience with Lead Generation tactics across digital channels such as search, social, and partnerships, with a focus on measurable outcomes.
• Ability to define and manage growth funnels, optimize landing pages, and collaborate with product and design to improve user journeys.
• Comfort working with tools such as Google Analytics (or similar), A/B testing platforms, and marketing automation or CRM systems.
• Strong analytical and problem-solving skills, with the ability to work with quantitative data and communicate findings clearly.
• Effective communication and collaboration skills, with the ability to work closely with cross-functional teams in an on-site startup environment.
• Prior experience in a startup or fast-paced technology environment is preferred; familiarity with consumer internet or communications products is a plus.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.