BABAH VENTURES SDN BHD Hiring! Full Time MARKETING BUMBU BABAH - LOCAL STORE MARKERTING in Federal Territory, Earn up to MYR 5,000 - Ricebowl

Marketing Officer – Local Store Marketing (F&B)

Full-Time

Job Purpose

The Marketing Officer – Local Store Marketing (LSM) is responsible for planning, executing, and monitoring all outlet-level marketing initiatives across the company’s F&B outlets. This role ensures optimal utilisation of in-store and external outlet spaces for promotional activities, drives sales growth at outlet level, and maintains brand consistency across all locations.

Key Responsibilities

1. Local Store Marketing Strategy & Planning

• Develop and implement monthly Local Store Marketing (LSM) plans for all outlets.
• Customise marketing initiatives based on outlet demographics, location type, and customer profile.
• Plan and execute seasonal and festive campaigns in coordination with HQ marketing.
• Identify opportunities to drive traffic and repeat purchases at outlet level.

2. In-Store Marketing & Visual Execution

• Plan, coordinate, and oversee production of marketing materials including posters, buntings, tent cards, menu highlights, table stickers, window decals, and other POSM materials.
• Ensure effective placement of marketing materials at high-visibility zones (entrance, cashier counter, pick-up area, tables, waiting areas, etc.).
• Ensure all outlets comply with brand visual merchandising standards.
• Conduct regular outlet audits to ensure proper display and material maintenance.

3. Space Optimisation & Marketing Utilisation

• Strategically maximise the use of outlet space for promotional and upselling purposes.
• Propose creative initiatives to convert underutilised spaces into marketing opportunities.
• Implement upsell messaging at key customer touchpoints (queue areas, counters, packaging, digital screens).

4. Campaign Coordination & Rollout

• Liaise with designers, suppliers, and printing vendors to ensure timely production and installation of marketing materials.
• Coordinate campaign rollout timelines to ensure simultaneous execution across all outlets.
• Ensure materials are delivered and installed before campaign launch dates.

5. Outlet Communication & Implementation Support

• Brief outlet managers on campaign objectives, mechanics, and execution requirements.
• Provide clear marketing implementation guidelines and checklists to outlet teams.
• Work closely with Operations to ensure smooth campaign execution.

6. Performance Monitoring & Reporting

• Track sales performance of promotional items and outlet-level sales uplift.
• Analyse campaign effectiveness and return on investment (ROI).
• Prepare monthly LSM performance reports for management review.
• Recommend improvements based on data analysis.

7. Community & Local Partnerships

• Develop partnerships with nearby offices, schools, residential areas, and community groups.
• Organise local activations, sampling activities, or mini-events to increase brand visibility.

8. Budget Management

• Manage and control Local Store Marketing budget allocation.
• Negotiate with vendors for cost-effective production.
• Monitor marketing expenditure to ensure cost efficiency.

Key Performance Indicators (KPIs)

• Outlet-level sales growth
• Promotional item sell-through rate
• Upsell conversion rate improvement
• Campaign rollout timeliness
• Brand compliance score across outlets
• LSM campaign ROI

Qualifications & Requirements

Education:

• Diploma or Bachelor’s Degree in Marketing, Business Administration, or related field.

Experience:

• Minimum 2–3 years of experience in retail or F&B marketing.
• Experience managing multi-outlet marketing initiatives is an advantage.

Skills & Competencies:

• Strong visual merchandising and space planning sense.
• Good project management and coordination skills.
• Analytical and data-driven mindset.
• Strong communication and stakeholder management skills.
• Ability to work independently and manage multiple outlets simultaneously.

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Work Location: In person