- 5 RAFFLES PLACE Central Region (Singapore) Singapore

Working Location
Job Description
Responsibilities
Key responsibilities:
Customer journey design and strategy (primary focus)
• Design customer journey frameworks across the awareness, consideration, conversion, and loyalty stages for flagship events
Development programs
• Develop next best action and next best content strategies that personalize customer experiences at scale
• Create customer-centric marketing strategies that match business objectives to customer needs at each funnel stage
• Define journey progression metrics and success criteria with the CX analytics team
• Build journey frameworks that can be reused and scaled across programs
Cross-functional leadership and collaboration
• Work with Journey Architects to confirm technical feasibility and successful AEP implementation
• Work closely with the Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks
• Coordinate campaign execution with the Channel Teams (Email, Paid Media, Search, Social Media, Site Merchandising) and Marketing Platform Operations (MPO)
• Present journey strategies, frameworks, and results to stakeholders
Strategic planning and optimization
• Develop a shared foundations approach that makes customer journeys more efficient and consistent
• Analyze journey performance and find optimization opportunities
• Stay current on industry best practices in customer experience, personalization, and journey orchestration
• Help shape IDC's customer-centric marketing approach
Requirement:
- Degree in any discipline with min. 6 years of Digital Marketing experience in a Technology / Cloud Industry
- Strong in Data analytics, is Data Driven, able to support recommendation with relevant data
- Able to read data and dashboard, and write reports with the analysis / research findings
- Familiar with tools like Figma and Channel Activation and able to justify your channel recommendations with relevant data
- Familair with AEP platforms; or well verse in Customer Experience related tools
- Possess presentation, writing and communication skills
What we offer:
- 12 month contract with possibility to permanent conversion
- Exposure & learning in top firm for Cloud Computing Industry
- Raffles Place MRT location, with some flexibility in work arrangement
- 9am to 6pm, Monday to Friday
Interest applicants, pls email updated resume to *************
Jessie Hoe Huey Miin
CEI Reg No. R1103861
EA Lic: 99C4599
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