KOTRA Singapore K-Move Center Hiring! Full Time [Lotte Shopping] Regional Sales Manager (Singaporean-PR) in - Ricebowl

*This job posting is supported by KOTRA at the request of Lotte Shopping Holdings*

About Us

Lotte Shopping Holdings (Singapore) is expanding its Private Brand (PB) business in Singapore and Malaysia as the first phase of its Southeast Asian growth strategy. Our mission is to strengthen PB product competitiveness, expand distribution channels, and drive sustainable revenue growth through strong commercial execution and strategic partnerships.

Role Overview

We are seeking a results-driven and entrepreneurial sales professional to lead the commercial growth of Lotte's Private Brand (PB) business across Singapore and Malaysia.

The successful candidate will be responsible for driving revenue growth, expanding distribution networks, managing key customer relationships, and developing strategic partnerships across assigned markets.

This role will play a critical part in establishing a sustainable sales platform, increasing market penetration, and supporting future regional business expansion with the potential to scale operations across broader markets.

Key Responsibilities

1. Growth & Revenue Management

• Drive sales growth and achieve revenue and gross margin targets across Singapore and Malaysia.
• Develop and execute annual sales plans and customer growth strategies.
• Monitor sales performance and implement corrective actions to achieve business objectives.
• Identify opportunities to maximize revenue and profitability.

2. Distributor & Channel Development

• Develop and manage distributor partnerships across assigned markets.
• Expand distribution coverage through modern trade, general trade, wholesale, and e-commerce channels.
• Evaluate distributor performance and drive continuous improvement.
• Identify and onboard new distribution partners.

3. Key Account Management

• Build and maintain strong relationships with retailers, distributors, and strategic customers.
• Lead commercial negotiations including listing, annual trading terms, promotional support, and joint business planning.
• Develop customer-specific growth plans to maximize sales opportunities.
• Increase product listings and distribution reach.

4. Business Expansion & Strategic Partnerships

• Identify and develop new business opportunities within Singapore and Malaysia.
• Explore new retail channels and route-to-market opportunities.
• Establish strategic partnerships to support long-term business growth.
• Support future market expansion initiatives across Southeast Asia when required.

5. Forecasting & Commercial Coordination

• Prepare sales forecasts and demand plans.
• Coordinate closely with Supply Chain and Sourcing teams to ensure product availability.
• Monitor inventory levels and minimize stock shortages.
• Support commercial planning and business review processes.

Requirements

• Bachelor's degree in Business, Marketing, Supply Chain, or a related field.
• Minimum 7 years of experience in FMCG, retail, distribution, or sales management.
• Proven experience managing retailers, distributors, or import/export businesses.
• Strong commercial negotiation and account management skills.
• Excellent communication and interpersonal skills, comfortable engaging with cross-cultural teams and external stakeholders.
• Legally authorized to work in Singapore (PR or citizenship preferred).

Preferred Qualifications

• Experience in food & beverage, consumer goods, or retail industries.
• Experience managing private label or private brand products.
• Experience in international trade, distribution, or export market development.
• Knowledge of Korean food products or prior FMCG private brand experience.
• Ability to thrive in a dynamic, entrepreneurial environment.

*We regret to inform you that only shortlisted candidates will be notified.