This internship is designed for students who want real exposure to how modern retail brands operate today,  beyond traditional brick-and-mortar retail.

Interns will gain hands-on experience across:

• Retail operations

• Social commerce

• Customer behaviour

• Inventory & fulfillment

• Product preparation & merchandising

• Livestream preparation

• Event activations

LIVE COMMERCE INTERN

Department: Live Commerce
Report to: Live Commerce Manager
Location: Singapore

Suitable For Students Studying:

• Retail 

• E-Commerce

• Fashion Business

• Hospitality & Events

(A) KEY RESPONSIBILITIES

(I) Pre-Livestream Preparation

• Confirm livestream line-ups and show structure

• Coordinate with Operations for product withdrawals and availability

• Set up studio spaces with programming in mind (rack arrange in show order)

• Prepare product lists, live carts, and backup items for quick swaps

(II) During the Livestream

• Monitor audience engagement, comment, and cart behaviour in real time

• Guide host on:

  When to change items

  Which colours or styles to priorities

  When to revisit high-performing products

• Call out promos, brand messages and pacing cues

• Make real-time decisions to adjust the show flow  for better engagement

• Troubleshoot technical or operational issues without disrupting the live

(III) Post-Livestream

• Ensure products are packed, returned, or stored properly

• Reset studio and shared spaces

• Review basic post-live reporting and internal notes for improvement

(IV) Backend & Operational Support

• Supervise ad-hoc teams for steaming, folding, hanging, and labelling

• Build deep familiarity with YHF’s operational systems and TikTok Shop

• Support ad-hoc operational tasks when needed (stock take, data entry, packing)

(B) REQUIREMENTS

• You think in flows, sequences, and storytelling

• Comfortable directing host and making quick decisions

• Strong communicator who can give clear, calm instructions

• Organised, detail-oriented, and confident juggling multiple elements live

• Enjoys routine but can adapt quickly when the plan needs to change

• Interested in live commerce, fashion, production, and audience behaviour

• A natural problem-solver who stays steady under pressure

(C) WHAT YOU’LL LEARN

Unlike traditional retail internships focused only on physical stores, this role provides exposure to how next-generation retail brands operate across both online and offline channels.

• Plan and program livestream as structured styling shows, not ad-hoc selling

• Control the live flow by guiding hosts on what items to feature and when

• Ensure every livestream follow a clear run-of-show that drives engagement, storytelling and conversion

• Hands-on learning environment

• Portfolio-worthy exposure to modern retail operations

• Support hosts, audience, and operations to deliver a smooth, confident live experience