Job Title: Videographer / Content Creator
Department: Marketing (reports to Showroom Manager / Owner)
Location: BAIC showroom (on-site, with some outdoor shoots)
Employment: Full-time
We are an authorised BAIC and Arcfox dealer in Johor Bahru (Johor Jaya), bringing BAIC's range of SUVs and [EVs/off-roaders] to Malaysian drivers. BAIC (Beijing Automotive Group) is one of China's major car makers, and its brand is growing fast in Southeast Asia.
As a new showroom, we're building the brand from the ground up in Johor Jaya (facing Pasir Gudang Highway). We handle the full customer journey: sales, test drives, financing support, and after-sales service. Our goal is to make the BAIC experience friendly, honest and easy.
Role Purpose
Build awareness and trust for the BAIC brand and our showroom through short-form video and social content that brings in enquiries, test drives and walk-ins.
Key Responsibilities
1. Content Production
- Plan, shoot and edit short videos (Reels, TikTok, Shorts) and longer videos (YouTube walkarounds, reviews)
- Produce model walkarounds, feature explainers, test-drive POV clips, interior/exterior detail shots and comparisons with competing models
- Shoot photos for listings, ads and social posts (new arrivals, promos, events)
- Create customer handover content and collect video testimonials, with the customer's consent
- Show the people behind the showroom: sales team intros, day-in-the-showroom clips, after-sales and service content
2. Social Media Management
- Run the showroom's TikTok, Instagram, Facebook and YouTube accounts
- Keep a monthly content calendar that follows promotions, new launches and festive seasons (Raya, CNY, Deepavali, year-end sales)
- Write captions in BM and English, plus Mandarin if possible
- Reply to comments and DMs quickly and pass leads to the sales team the same day
3. Lead Generation Support
- Make content that drives action: "book a test drive", "WhatsApp us", "visit this weekend"
- Work with the sales team to turn common customer questions into content (financing, range, warranty, servicing, resale value)
- Supply visuals for paid ads (Meta/TikTok) and car listing sites (Carlist, Mudah, etc.)
4. Live & Events
- Host or support TikTok/FB live sessions (live walkarounds, flash promos)
- Cover showroom events, launches, roadshows and test-drive days
5. Trends & Reporting
- Keep up with automotive and social trends, including what competing brands and dealers post
- Send a monthly report covering views, followers, engagement, leads from social, and best/worst performing content
KPIs
- Number of posts per week (e.g. 4–5 short videos plus 1 long-form video a month)
- Social enquiries and WhatsApp leads each month
- Test-drive bookings that came from content
- Follower and engagement growth
Requirements
- Diploma or degree in Mass Comm, Film, Multimedia, Marketing or similar (or a strong portfolio instead)
- At least 1–2 years of content creation experience; automotive or retail is a plus
- Skilled with CapCut, Premiere Pro or DaVinci Resolve; photo editing in Lightroom or Canva
- Comfortable on camera and willing to present and host
- Good BM and English; Mandarin is an advantage
- Can drive and has a valid driving licence (needed for test-drive and road shots)
- Willing to work some weekends and events (to match peak showroom traffic)
Nice to Have
- Experience running paid social ads
- Interest in cars or EVs
Pay: RM2,500.00 - RM4,500.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Work Location: In person